Crisis communication is the life blood of crisis management: when communication is ineffective so is the crisis management effort. This book emphasizes the role of communication throughout the crisis management process. W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis.
Previous ed.: 1988. Terdapat 2 kopi
Termaksud referensi, bibliografi dan indeks
Terdapat 2 kopi