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Building brand communities : how organizations succeed by creating belonging
Author(s)
: Jones, Carrie Melissa - Vogl, Charles H. -
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Belonging to the brand : why community is the last great marketing strategy
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: Schaefer, Mark W. -
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Marketing communications : fame, influencers and agility 9th Ed.
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: Fill, Chris - Turnbull, Sarah -
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Brand storytelling: put customers at the heart of your brand story 2nd Ed.
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: Rodriguez, Miri -
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Designing brand identity : a comprehensive guide to the world of brands and branding
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: Wheeler, Alina - Meyerson, Rob -
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Unbranding: 100 pelajaran branding di era disruptif
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: Stratten, Scott - Stratten, Alison -
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Transmedia brand storytelling : immersive experiences from theory to practice
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: Sutherland, Karen - Barker, Richie -
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Brand experiences : building connections in a digitally cluttered world
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: Randazzo, Steve -
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Designing brand identity : an essential guide for the whole branding team
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: Wheeler, Alina -
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Influencer : building your personal brand in the age of social media
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: Hennessy, Brittany -
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Brand thinking and other noble pursuits
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: Millman, Debbie - Walker, Rob -
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Package design workbook : the art and science of successful packaging
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: DuPuis, Steven - Silva, John -
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Branding : Memahami dan Merancang Strategi Merek
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: Swasty, Wirania -
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Public relations, branding and authenticity : brand communications in the digital age
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: Rees, Sian -
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Strategic corporate communication : core concepts for managing your career and your clients' brands
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: Brinkert, Ross - Chewning, Lisa V. -
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Myths of branding : a brand is just a logo, and other popular misconceptions
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: Milligan, Andy - Bailey, Simon -
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Lean branding : creating dynamic brands to generate conversion
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: Busche, Laura -
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Designing brand identity : an essential guide for the whole branding team
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: Wheeler, Alina -
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Advertising next : 150 winning campaigns for the new communications age
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: Himpe, Tom -
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Advertising 2.0 : social media marketing in a Web 2.0 world
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: Tuten, Tracy L. -
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