Building strong brands

In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now Aaker uses real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity.

Social media strategy : marketing, advertising, and public relations in the c…

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.

Entrepreneurship. Sixth Edition

With a focused "hands-on" learning approach, this leading textbook integrates contemporary cases, practical examples, and foundational theory. Appendix : page 451. Included bibliography and index

Storytelling with data : let's practice!

Influence action through data! This is not a book. It is a one-of-a-kind immersive learning experience through which you can become—or teach others to be—a powerful data storyteller. Let’s practice! helps you build confidence and credibility to create graphs and visualizations that make sense and weave them into action-inspiring stories. Expanding upon best seller storytelling with data�…

Global marketing and advertising : understanding cultural paradoxes. Fourth E…

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communic…

Media relations : issues and strategies. Second Edition

A thorough introduction to the essential skills of working with the media for public relations students and professionals, updated to reflect the impact of technology on mainstream media and the growing influence of social media Public relations and the media are in a time of major change as the rise of social media, altered media platforms, evolving legislative environments, and new models of …

Essentials of corporate communication : implementing practices for effective …

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leadi…

Environmental, social, and governance (ESG) investing : a balanced analysis o…

Edition

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ISBN/ISSN

9780128186923

Collation

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Series Title

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Call Number

332.6 Hil e

The startup owner's manual : the step-by-step guide for building a great company

The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the 'Lean Startup' movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklist…

Business ethics : ethical decision making and cases. Tenth Edition

Packed with cases, exercises, simulations, and practice tests, the market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Tenth Edition, thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successfu…

ERP systems for manufacturing supply chains : applications, configuration, an…

ERP Systems for Manufacturing Supply Chains: Applications, Configuration, and Performance provides insight into the core architecture, modules, and process support of ERP systems used in a manufacturing supply chain. This book explains the building blocks of an ERP system and how they can be used to increase performance of manufacturing supply chains.

International corporate finance : value creation with currency derivatives in…

As globalization redefines the field of corporate finance, international and domestic finance have become almost inseparably intertwined. It's increasingly difficult to understand what is happening in capital markets without a firm grasp of currency markets, the investment strategies of sovereign wealth funds, carry trade, and foreign exchange derivatives products. International Corporate Finan…

The Lean startup : how today's entrepreneurs use continuous innovation to cre…

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned pro…

Komunikasi CSR : Pendekatan Strategis dalam Mewujudkan Keberlanjutan Bisnis P…

Dalam buku ini, penulis berusaha menyajikan panduan yang komprehensif untuk membantu perusahaan memahami, merencanakan, dan melaksanakan strategi komunikasi CSR dengan tepat dan efektif. Melalui penelitian yang mendalam dan pengalaman praktis, penulis merangkum berbagai aspek penting yang terkait dengan CSR dan bagaimana komunikasi yang baik dapat memperkuat hubungan perusahaan dengan stakehold…

Quantitative Methods for Business. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9780324653489

Collation

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Series Title

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Call Number

658.403319 Swe q

Pajak Penghasilan (PSAK No. 46, 18 Desember 2010)

Edition

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ISBN/ISSN

-

Collation

vii, 79 p. ; 21 cm

Series Title

Pernyataan Standar Akuntansi Keuangan

Call Number

Ref 336.2417 Ika p

Pajak Penghasilan (ED PSAK No. 46, 9 Agustus 2010)

Edition

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ISBN/ISSN

-

Collation

xv, 92 p. ; 21 cm

Series Title

Exposure Draft Pernyataan Standar Akuntansi Keuangan

Call Number

Ref 336.2417 Ika p

PSAK 24 - Batas Aset Imbalan Pasti, Persyaratan Pendanaan Minimum, Dan Intera…

Edition

-

ISBN/ISSN

-

Collation

v, 16 p. ; 21 cm

Series Title

Interpretasi Standar Akuntansi Keuangan

Call Number

Ref 657.7 Ika p

Kombinasi Bisnis (PSAK No. 22, 12 Januari 2010)

Edition

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ISBN/ISSN

-

Collation

viii, 103 p. ; 21 cm

Series Title

Pernyataan Standar Akuntansi Keuangan

Call Number

Ref 657.7 Ika k

Distribusi Aset Nonkas Kepada Pemilik (ISAK No. 11, 15 Desember 2009)

Edition

-

ISBN/ISSN

-

Collation

v, 7 p. ; 21 cm

Series Title

Interpretasi Standar Akuntansi Keuangan

Call Number

Ref 657.7 Ika d