Thermodynamics: An Engineering Approach. Tenth Edition

Thermodynamics is an exciting and fascinating subject that deals with energy, and thermodynamics has long been an essential part of engineering curricula all over the world. It has a broad application area ranging from microscopic organisms to common household appliances, transportation vehicles, power generation systems, and even philosophy.

Communication and capitalism : a critical theory

Communication and Capitalism outlines foundations of a critical theory of communication. Index : page 371-386

Digital media and society. Second Edition

Cutting-edge student exploration of what it means to live in a digital society. Introduces key concepts and research essential for digital media, social media and media/data and society modules.

Build your community : turn your connections into a powerful online community

Build Your Customer Community is your step-by-step guide to start your community, delight your members, and reap the rewards. You're going to learn why smart businesses have community members telling them exactly what they want to buy, help co-develop their products with them, and use their community as a testbed for marketing ideas before any major campaign.

Global marketing and advertising : understanding cultural paradoxes. Fourth E…

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communic…

Contemporary strategy analysis. Twelfth Edition

Strategy is the great work of the organization. In situations of life or death, it is the Tao of survival or extinction. Its study cannot be neglected

Media relations : issues and strategies. Second Edition

A thorough introduction to the essential skills of working with the media for public relations students and professionals, updated to reflect the impact of technology on mainstream media and the growing influence of social media Public relations and the media are in a time of major change as the rise of social media, altered media platforms, evolving legislative environments, and new models of …

Essentials of corporate communication : implementing practices for effective …

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leadi…

Truth, lies, and advertising : the art of account planning

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.

Conflict management and intercultural communication : the art of intercultura…

Conflict management and harmony building are two key issues of intercultural communication research and merit particular attention in the globally interconnected world. In the expanded second edition, the book explores the effective ways to manage intercultural conflict and develop intercultural harmony, and takes an interdisciplinary approach to address the two issues. The book begins with the…

Networks of outrage and hope : social movements in the Internet age. Second E…

Networks of Outrage and Hope is an exploration of the new forms of social movements and protests that are erupting in the world today, from the Arab uprisings to the indignadas movement in Spain, from the Occupy Wall Street movement to the social protests in Turkey, Brazil and elsewhere. While these and similar social movements differ in many important ways, there is one thing they share in com…

[E-BOOK] Ethics : a contemporary introduction. Second Edition

This text is designed to help students who have already done an introductory course in philosophy - guiding them to think more clearly about how to form their moral beliefs in the wisest and most rational way

Sales promotion decision making : concepts, principles, and practice

Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must delive…

100 ways to care a great ad

This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concep…

Environmental, social, and governance (ESG) investing : a balanced analysis o…

Edition

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ISBN/ISSN

9780128186923

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332.6 Hil e

Fifty contemporary film directors. Second Edition

'Fifty Contemporary Film Directors' examines the work of some of today's most popular and influential cinematic figures. It provides an overview of each director's contribution to cinema, incorporating a discussion of their career, major works and impact. Featured directors include Martin Scorsese, Steven Spielberg and Jackie Chan

Twivortiare

On January 23rd 2011, Alexandra - the woman you've all known from the book Divortiare - discovered the fun of Twitter through her account @alexandrarheaw. These are the collections of her tweets on her everyday life and not-so private thoughts that will finally answer the question: 'Can you love and hate someone so much at the same time?'

The Ad-Makers : How the Best TV Commercials are Produced

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmma…

Mice cartoon : little Mice game over!!

Comic on children's games in Indonesia.

Divortiare

Commitment is a funny thing, you know? It's almost like getting a tattoo. You think and you think and you think and you think before you get one. And once you get one, it sticks to you hard and deep. "Jadi lebih penting punya Furla baru daripada ngilangin nama mantan laki lo dari dada lo?" Pernah melihat Red Dragon? Aku masih ingat satu adegan saat Hannibal Lecter yang diperankan Anthony Ho…