Accountants finally have a book that focuses on research completed in the field. This resource shows them the basics of performing research in advanced financial, tax, auditing, and fraud. They’ll gain a better understanding of the basics of research tools so they’ll be able to select the right one. Information is presented on IFRS and the Codification, including step-by-step details and sc…
Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, t…
1. INTRODUCTION 2. RESEARCH PROBLEM 3. RESEARCH DESIGN 4. SAMPLING 5. DATA COLLECTION AND PROCESSING 6. ANALYSIS AND INTERPRETATION OF DATA.
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, f…
For over four decades, Introduction to Operations Research by Frederick Hillier has been the classic text on operations research. While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. One way is by incorporating a wealth of state-of-the-art, user-friendly software and more coverage of business applications t…
In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment. KEY TOPICS: The Nature and Process of Research; Research Ethics; Second…
Applied Research Methods in Criminal Justice and Criminology provides a solid foundation in research methods for undergraduate students who are studying to become practitioners in the criminal justice field. This text takes a practical and applied approach that is both engaging and useful in developing students into educated consumers of research. Instructors and students can now access their c…
This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketi…
This accessible and practical book is a perfect quick guide for graduate researchers in education. Looking at the interdependence of teaching and research, authors Liz Atkins and Sue Wallace show that a critical and analytical exploration of policies and practices is a necessary part of what we mean by being a ‘professional’ in education. Drawing on the authors’ substantial experience of …
Essays discuss communication with customers, market research, industrial selling, pricing, negotiation, sales management, and hybrid marketing systems
On authorship of modern Javanese literature.