DeKaVe ISI Yogyakarta volume 16 no 02, Juli - Desember 2023

Jurnal DeKaVe diterbitkan oleh Program Studi Desain Komunikasi Visual Fakultas Seni Rupa, Institut Seni Indonesia Yogyakarta bekerjasama dengan AIDIA (Asosiasi Profesional Desain Komunikasi Visual Indonesia) sebagai media publikasi ilmiah bagi karya penelitian maupun perancangan, yang mencakup: desain komunikasi visual, bahasa rupa, budaya visual, desain grafis, multimedia, dan periklanan.

Fundamentals of multimedia

For one-semester, advanced undergraduate/graduate-level Multimedia courses in departments of Computer Science, Engineering, CIS, and IT.This text fills a gap in the rapidly growing field of multimedia by introducing advanced programming students to the basic concepts of multimedia. Written by experienced teachers, this text evolved from materials used in class and forms the basis for all of the…

Feature Writing For Newspapers and Magazines. Sixth Edition

Using experience-driven advice and compelling articles from scores of newspaper and magazine writers, Feature Writing for Newspapers and Magazines shows how award-winning journalists achieve excellence and national recognition. This bookhelps the reader cultivate vital journalistic skills with a thorough discussion about creating and refining article ideas, conducting research and interviews, w…

Guide Media relations

Plot your course: setting your media strategy Cast your line: developing proactive media relations Caught on the hook: responding to media calls Count the catch: dealing with the financial media Batten down the hatches: handling the media in a crisis

Content Rules

Edition

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ISBN/ISSN

9781280592607

Collation

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Series Title

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Call Number

658.872 Han c

Likeable social media : how to delight your customers, create an irresistible…

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…

Taking sides : clashing views on controversial issues in mass media and socie…

The Taking Sides Collection on McGraw-Hill CreateTM includes current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. This Collection contains a multitude of current and classic issues to enhance and customize your course. You can browse the entire Taking Sides Collection on Create, or you can search by topic, author, or …

Influencer marketing : building brand communities and engagement. Second Edition

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index

Social Media Campaigns : strategies for public relations and marketing. Third…

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index

Social media law and ethics. Second Edition

This second edition explores freedom of expression, as it applies to students, media industry professionals, content creators and audience members. Include glossary & index

Sejarah sosial media : Dari gutenberg sampai internet

Edition

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ISBN/ISSN

979461551X

Collation

xiii, 458 hlm.:il.;24 cm.

Series Title

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Call Number

070.1 Bri s

Adobe Premiere Pro CS3 classroom in a book : the official training workbook f…

Indeks

Public media management for the twenty-first century : creativity, innovation…

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online p…

Media and communication research methods. Second edition

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research studen…

Introduction To Mass Communication : Media, Literacy, and Culture. Sixth Edition

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, uni…

Media ethics : issues and cases. Eighth Edition

Media Ethics is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will confront in their media careers. This title focuses on ethical theory and practice, which works as a main text in a media ethics course, and in an across the curriculum approach in other media courses.

The social media strategist : build a successful program from the inside out

Build a powerful social media strategy to increase buzz—and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.” —George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The S…

Journalism and climate crisis : public engagement, media alternatives

Journalism and Climate Crisis: Public Engagement, Media Alternatives recognizes that climate change is more than an environmental crisis. It is also a question of political and communicative capacity. This book enquires into which approaches to journalism, as a particularly important form of public communication, can best enable humanity to productively address climate crisis. The book combines…

Storytelling for virtual reality : methods and principles for crafting immers…

Storytelling for Virtual Reality serves as a bridge between students of new media and professionals working between the emerging world of VR technology and the art form of classical storytelling. Rather than examining purely the technical, the text focuses on the narrative and how stories can best be structured, created, and then told in virtual immersive spaces. Author John Bucher examines the…

Managing electronic media : making, marketing, and moving digital content

The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.