Dawson walks graduate and undergraduate students through the process of a research project in computing and information science, marking sections that are specific to advance graduate research. The stages she identifies are the background, setting a project's foundation, conducting the research, presenting the results, and the future. Among the topics are research, choosing a project and writin…
Accounting Information Systems.
Building on the successful top-down approach of previous editions, 'Computer Networking' continues with an early emphasis on application-layer paradigms and application programming interfaces, encouraging a hands-on experience with protocols and networking concepts.
Every recent innovation in IT can be traced back to a project. This title builds an unparalleled foundation for tomorrow's creators and managers by providing meaningful examples of real projects - both successful and failed - and applying the lessons to a sound framework in IT project management.
The integration of electronic engineering, mechanical engineering, control and computer engineering Mechatronics lies at the heart of the innumerable gadgets, processes and technology that makes modern life would seem impossible. From auto-focus cameras to car engine management systems, and from state-of-the-art robots to the humble washing machine, Mechatronics has a hand in them all. This boo…
Addresses the issues of culture and communication within the context of international business. This text provides examples of how cultural values and practices impact business communication. It explores the relationships among the cultural environments of the firm and the structure of the firm.
Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media pr…
This text aims to give the student technical background necessary to be consumers of human resource (HR) products and services, to manage HR effectively, or to be a successful HR professional.
Horngren's Cost Accounting defines the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to consider concepts, analyses, and management. The 16th Edition inco…
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Introduction to Probability and Statistics for Engineers and Scientists, Fifth Edition is a proven text reference that provides a superior introduction to applied probability and statistics for engineering or science majors. The book lays emphasis in the manner in which probability yields insight into statistical problems, ultimately resulting in an intuitive understanding of the statistical pr…
In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lips…
Corporate Governance and Accountability, 4e will provide readers with an up-to-date summary of the most recent developments in corporate governance. The aim of the book is to provide a full discussion of corporate governance issues and it adopts a holistic approach to corporate governance. It provides a full discussion of corporate governance issues, taking the broadest view of the corporate go…
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802." ""For undergraduate and graduate courses in marketi…
For courses in Menu Planning (Culinary Arts) Foundations of Menu Planning guides readers through the menu planning process in the same order in which a professional menu planner conducts the process. Menus are marketing mechanisms, cost control tools, and critical communication devices for successful food service operations. Beginning with identifying and defining a target market, the book prog…
"This new eighth edition of Introduction to Hospitality focuses on hospitality operations and has been written in response to professors and students who wanted a broader view of the world's largest industry. Introduction to Hospitality complements Introduction to Hospitality Management and Exploring the Hospitality Industry, also written by John R. Walker. Adopters may select the title best su…