A benchmark text for the syllabus organized by technology, this title defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
An update of a classic book in the field, Modern Portfolio Theory examines the characteristics and analysis of individual securities as well as the theory and practice of optimally combining securities into portfolios. It stresses the economic intuition behind the subject matter while presenting advanced concepts of investment analysis and portfolio management. Readers will also discover the st…
Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assump…
This new Seventh Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Thus it places a major emphasis o…
With a clear emphasis on the business and management elements of information technology, MANAGEMENT INFORMATION SYSTEMS, INTERNATIONAL EDITION continues to be the ideal resource for upper-level business students and MBA students. Updated to include the latest information technologies, practices, and trends, this book uses more real-world examples and case studies than ever before, providing ski…
This edition, which now includes fully classroom-tested case studies, covers the core aspects of the business strategy syllabus as well as reflecting the cutting edge of strategic management thought. It is accompanied by a lecturer's manual.
For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field--from competitive strategy and industry analysis to environmental…
Introduction to Management Science, 4e, offers a unique model approach and integrates the use of Excel. Through this approach students are better able to grasp the essential concepts covered in the course and see their utility. Each chapter includes a case study that is meant to show the students a real and interesting application of the topics addressed in that chapter. These cases and related…
"By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsi…
'Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.' – Eli Noam, Columbia Business School 'A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich a…
This publication provides updated best-practice advise on all aspects of managing the day-to-day operation of an organisation's IT services. It encompasses and supersedes the operational aspects of the ITIL Service Support and Service Delivery publications and covers most of the scope of ICT Infrastructure Management. it also incorporates operational aspects from the Planning to Implement, Appl…
This publication focuses on continual service improvement (CSI) from both an IT service and IT service management perspective. It expands the concept of CSI at a high level and defines its value before describing common methods and techniques. The guidance is written for managers and practitioners at all levels.
Get Started on Microsoft SQL Server 2008 in No Time Learn to use all of the powerful features available in SQL Server 2008 quickly and easily. Microsoft SQL Server 2008: A Beginner's Guide explains the fundamentals of each topic alongside examples and tutorials that walk you through real-world database tasks. Install SQL Server 2008, construct high-performance databases, use powerful Transact-S…
Intended for courses in Database Management, Design, Application, or Technology, this title helps students develop immediate, practical, marketable skills. By presenting SQL SELECT early, it allows students learn immediately how to query data and obtain results.