American Democracy Now transforms the Government course through innovative, adaptive technology that makes government relevant to today’s students. The Then, Now, Next framework provides contemporary examples and historical context that challenge students to think critically about how the American Democracy will continue to evolve.
The overriding philosophy of this text is to provide the instructor with comprehensive coverage of ethical and professional issues encountered by accounting professionals. The book is devoted to helping students cultivate the ethical commitment needed to ensure that their work meets the highest standards of integrity, independence, and objectivity. Ethical Obligations and Decision Making in Acc…
All aspects of branding and image building are presented. Design firms from cities across the U.S. showcase their best brand-building work. Featured are branding solutions as broad, varied and innovative as is the graphic design/branding industry.
Indeks
This text is intended for students who plan to work as public relations practitioners. The fundamentals of Writing is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.
The 8th edition of Social Stratification and Inequality continues to provide a comprehensive, up-to-date exploration of the economic and social divisions in human societies. Extensive comparative information, as well as an overview of how social stratification has changed and evolved over time, gives readers a global perspective on class conflict. Praised for its thorough research and scholarsh…
The leading green building reference, updated with the latest advances in the field Sustainable Construction is the leading reference for the design, construction, and operation of high performance green buildings. With broad coverage including architecture, engineering, and construction, this book nevertheless delivers detailed information on all aspects of the green building process, from mat…
"From the creators of Shrek comes DreamWorks' Trolls -- an irreverent animated comedy that gives a colorful, personality-filled twist to the iconic hair-raising pop culture phenomenon ... the filmmakers at DreamWorks created hundreds of pieces of concept and production art, developing an outrageously colorful, tactile look for the Trolls, which they juxtaposed against the urban-inspired look of…
A history of the comic book, in which a noted cartoonist demonstrates the aesthetics and power of the medium
The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative wo…
For courses in Business Communication. Technology and communication intersect to prepare students for the workplace Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering t…
An essential and intuitive treatment of financial accounting with an international perspective The use of International Financial Reporting Standards is growing rapidly, both outside of the United States and within, especially as IFRS incorporates more US GAAP rules. In the newly updated fifth edition of Financial Accounting with International Financial Reporting Standards, a team of accomplish…
Drawing from a variety of experts in an industry that has seen major disruptions and technology advancements since the third edition, The Movie Business Book offers a comprehensive, authoritative overview of this fascinating, global business. A must-read for film students and industry newcomers, this new edition features key movers and shakers, such as filmmaker-actor Jay Duplass, (The Puffy Ch…
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studi…
Collects artist essays and pieces of work focused on the election and presidency of Barack Obama, ranging from Shepard Fairey's iconic "Hope" print to knitted clothing and wooden sculpture.
This provocative new edition of Gender, Race, and Class in Media engages students with a comprehensive introduction to mass media studies. Editors Gail Dines and Jean M. Humez present new and classic readings that critically analyze some of the most pervasive and influential forms of media entertainment culture, including advertising, reality tv shows, sitcoms and dramatic series, pornography, …
"Mass media's potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame “the media” for many of society's problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to…