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Found 1 from your keywords: author=Bryant, Jennings

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Fundamentals of media effects. Second Edition

"Mass media's potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame “the media” for many of society's problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to…

Edition: Second Edition
ISBN/ISSN: 9781577667858
Collation: 410 p. ; 23 cm.
Series Title: -
Call Number: 302.23 Bry f

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