Reprint of an article from the Harvard business review. Reprinted earlier in 1999 as Reprint 99204.
In the years since the publication of the first edition of this book, the world has undergone drastic changes in terms of energy sources. This is reflected in the expansion of this second edition from 20 to 26 chapters. The most dramatic occurrence was the Tsunami which struck Japan in March of 2011 and set off a reactor catastrophe at the nuclear power plants in Fukushima. On the other hand fo…
Updated with modern coverage, a streamlined presentation, and excellent companion software, this seventh edition of FUNDAMENTALS OF LOGIC DESIGN achieves yet again an unmatched balance between theory and application. Authors Charles H. Roth, Jr. and Larry L. Kinney carefully present the theory that is necessary for understanding the fundamental concepts of logic design while not overwhelming st…
Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in these texts first addresses t…
For over two decades, Television has served as the foremost guide to television studies, offering readers an in-depth understanding of how television programs and commercials are made and how they function as producers of meaning. Author Jeremy G. Butler shows the ways in which camera style, lighting, set design, editing, and sound combine to produce meanings that viewers take away from their t…
The second edition ofthis comprehensive introduction to studying behavioral economics includes recent research and offers an overview of methodology and expanded material on rationality, behavioral game theory and the nature of the role of evidence in testing. More worked examples, real-life cases and end-of-chapter questions are included.
The book that applies behavioral finance to the real world Understanding how to use behavioral finance theory in investing is a hot topic these days. Nobel laureate Daniel Kahneman has described financial advising as a prescriptive activity whose main objective should be to guide investors to make decisions that serve their best interests. The reality? That's easier said than done. In the Secon…
Cover -- Half Title -- Title Page -- Copyright Page -- Acknowledgements -- Table of Contents -- Foreword -- Introduction -- Chapter 1 Timber/Wood Products -- Dunescape -- The Sequential Wall -- Stratifications/Echord -- ZipRocker -- ICD/ITKE Pavilion -- Winnipeg Skate Shelters/Cocoons -- Bodhi Tree -- Hygroscopically Enabled Responsiveness -- Le Café Caché -- Trondheim Camera Obscura -- Chapt…
Charting the revolution in television viewing that is underway in living rooms across the country, this book discusses voting practices on American Idol and text-messaging on Degrassi to online forums for connecting with other Buffy the Vampire fans. It shows how the power of the Internet has fundamentally altered television viewing.
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertis…
Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organizati…
This book offers a comprehensive investigation of the ways in which social media has affected change to the constitution of mainstream journalism. The volume does this in a unique way – by tracing the links between the different changes social media has brought to individual journalism practice, organisational processes and policies and institutional understandings of journalism. The role of …
For three decades, Communication Technology Update and Fundamentals has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what's in store for the future. The secret to the longevity is simple-every two years, the book is completely rewritten to ensure that it contains…
This update of a classic text folds the new field of neuroscience for design into well-established environment-behavior (E-B) methods and approaches. Illustrated evidence-based building and open space case studies demonstrate E-B’s continuing design impact. Fundamental theory and practical research methods are presented for planning, programming, designing, and evaluating the effects of physi…