Typography essentials : 100 design principles for working with type. Revised …

Edition

Revised and Updated Edition

ISBN/ISSN

9781631596476

Collation

-

Series Title

-

Call Number

686.224 Sal t

Understanding color : an introduction for designers. Third Edition

From theory to practice-enhance your skills in working with color! Connect the dots between your emotional, intuitive responses to color and the theories that explain them. Learn how to use color more comfortably, creatively, and effectively than ever before. Take your work to the next level by exploring how different light sources affect color rendition, how placement changes colors, how to av…

Understanding communication research methods : a theoretical and practical ap…

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practic…

The Art director's handbook of professional magazine design : classic techniq…

What makes a magazine into a design classic? Horst Moser has selected a huge range of examples from his amazing collection of international magazines and uses them to illustrate the principles of classic editorial design. He discusses the design challenges that face today’s art directors, and showcases the most successful solutions, from the cutting edge of modern style to classic techniques …

Art fundamentals : theory and practice. Eleventh Edition

Guide for students to learn about and apply the essential elements of art.

Art for Obama : designing Manifest Hope and the campaign for change

Collects artist essays and pieces of work focused on the election and presidency of Barack Obama, ranging from Shepard Fairey's iconic "Hope" print to knitted clothing and wooden sculpture.

Ampuh: cerdas tanpa batas

Edition

-

ISBN/ISSN

9789792744682

Collation

219 p.

Series Title

-

Call Number

155.2 Sar a

Advertising and Promotion: An Integrated marketing communications perspective…

Edition

Sixth Edition

ISBN/ISSN

9780071240437

Collation

779 p. ; 27 cm.

Series Title

-

Call Number

659.121 Bel a

Advertising. Fourth Edition

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satel…

Advanced Web metrics with Google Analytics. Third Edition

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book w…

Advanced Google AdWords. Third Edition

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on…

Advanced financial accounting. Tenth International Edition

The Tenth Edition of Advanced Financial Accounting is an up-to-date, comprehensive, and highly illustrated presentation of the accounting and reporting principles and procedures used in a variety of business entities. This edition continues to provide strong coverage of advanced accounting topics, with clarity of presentation and integrated coverage based on continuous case examples. The text i…

Accounting : What The Number Means. Eighth Edition

Accounting has become known as the language of business. This new edition is written to meet the needs of those students who will not be accountants but who do need to understand accounting to learn the key language that embarks us in the business world. Marshall, the leading text in the Survey market, takes readers through the basics: what accounting information is, what it means, and how it i…

Accounting text and cases. Twelfth International Edition

This new edition covers both financial and managerial accounting followed by broader managerial issues. The 120 cases that make up the end of chapter material are a combination of classic Harvard styles cases, as well as extended problems.

Accounting for managers : interpreting accounting information for decision-ma…

This revised and updated fifth edition of Accounting for Managers builds on the international success of the previous editions in explaining how accounting is used by non-financial managers. Emphasizing the interpretation as opposed to the construction of accounting information, Accounting for Managers encourages a critical rather than unthinking acceptance of accounting techniques. Whilst acco…

A handbook of media and communication research : qualitative and quantitative…

"A Handbook of Media and Communication Research is a standard reference work for students and researchers in the fields of media, communication, and cultural studies, integrating perspectives from the social sciences and the humanities, and focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elemen…

A handbook of media and communication research : qualitative and quantitative…

A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field an…

Character mentor : learn by example to use expressions, poses, and staging to…

Character Mentor shows you how to pose your character, create emotion through facial expressions, and stage your character to create drama. Character Mentor is an apprenticeship in a book.

Android user interface design : turning ideas and sketches into beautifully d…

Edition

-

ISBN/ISSN

97803218867362

Collation

375 p. ; 23 cm.

Series Title

-

Call Number

005.437 Cli a

Writing, directing, and producing documentary films and digital videos. Fifth…

In a new edition of this popular guidebook, filmmakers Alan Rosenthal and Ned Eckhardt show readers how to utilize the latest innovations in equipment, technologies, and production techniques for success in the digital, web-based world of documentary film. All twenty-four chapters of the volume have been revised to reflect the latest advances in documentary filmmaking. Rosenthal and Eckhardt di…