Accessible and engaging, this unique text offers concrete, practice strategies for critical and creative thinking and includes many opportunities for practicing these fundamental skills. The Art of Thinking introduces students to the principles and techniques of critical thinking, taking them step-by-step through the problem-solving process. Emphasizing creative and active thought processes, th…
"Published in cooperation with the Smithsonian American Art Museum."
The Artful Plan explores the potentials of architectural drawing at a turning point where digitization is setting drawing free from its conventional function of conveying technical information. What can architectural drawing be today?
This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana, introduce students to the how-tos and whys of social research methods. Updated with new da…
This thorough revision of Babbie's standard-setting book offers students a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana make this Fifth Edition thoroughly fascinating as it introduces students to the how-t…
Known as the bible of biomedical engineering, The Biomedical Engineering Handbook, Fourth Edition, sets the standard against which all other references of this nature are measured. As such, it has served as a major resource for both skilled professionals and novices to biomedical engineering. Medical Devices and Human Engineering, the second volume of the handbook, presents material from respec…
Written for both the experienced and the novice in the office world, this primer covers office design, how to ask for a raise, proper grammar, and how to better manage, communicate with, and handle people.
THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable branding track records, allowing you to learn from industry's best. It also delivers an effective seven-step process for developing a strong brand in the business-to-business segment. While competition increases, product differences are fading. Backed by rele…
The Core iOS 6 Developer's Cookbook brings together reliable, proven solutions for the heart of day-to-day iOS 6 development. World-renowned iOS programming expert Erica Sadun covers all the classes you'll need to create successful iOS 6 mobile apps with standard APIs and interface elements and take full advantage of iOS 6 graphics, touches, and views. As in her previous bestselling iOS books, …
"It’s a startling and disconcerting read that should make you think twice every time a friend of a friend offers you the opportunity of a lifetime.” —Erik Larson, #1 New York Times bestselling author of Dead Wake and bestselling author of Devil in the White City Think you can’t get conned? Think again. The New York Times bestselling author of Mastermind: How to Think Like Sherlock Holme…
In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinc…
The first critical history of social media.
In 2005, filmmaker Christopher Nolan redefined Batman for a new generation with Batman Begins, followed in 2008 by The Dark Knight, and now 2012’s conclusion to the trilogy, The Dark Knight Rises. Here, for the first time, is an in-world exploration of Christopher Nolan's Batman: The Dark Knight Manual, the definitive guide to his tools, vehicles, and technologies. Following the destruction o…
The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cro…
Learn how to take professional-quality photographs using the same tricks today's top photographers use (surprisingly, it's easier than you'd think)! This is it--the latest version of the #1 best-selling digital photography book ever! It's the award-winning, worldwide smash hit that has been translated into dozens of different languages, because it's the one book that really shows you how to tak…