Real-time marketing & PR : how to instantly engage your market, connect with …

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketp…

Internet literacy. Third Edition

"Internet Literacy, 3e helps students understand the processes behind the “flash” of the Internet and gives them the tools they need to become creators and publishers, not just consumers, of the Internet. Internet Literacy offers a comprehensive Introduction to the Internet and the World Wide Web and provides the conceptual background and the online skills needed for students to become Inte…

Programming The Web : An Introduction

PROGRAMMING THE WEB by Barrie Sosinsky is designed for the 1st course in a web-programming curriculum. Students will first be exposed to the fundamentals of web programming that are used in the majority of the languages covered. It will then undercover to students the following languages: HTML, XML, Java, JavaScript, ASP, and Perl /CGI. This book ultimately lays the basic foundation for web pro…

Net privacy : a guide to developing and implementing an ironclad ebusiness pr…

In this timely guide, two acknowledged experts on e-business security issues arm companies that do business online with a complete blueprint for developing and implementing a privacy plan that satisfies their customers' desire for privacy while permitting them the latitude they need to do business competitively over the Internet. 25 illustrations.

Likeable social media : how to delight your customers, create an irresistible…

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…

Social Media Campaigns : strategies for public relations and marketing. Third…

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index

CCNA: Cisco Certified Network Associate Security Study Guide (EXA-640 -553). …

Edition

Fifth Edition

ISBN/ISSN

9780470110096

Collation

791p, ilus, 25 cm

Series Title

-

Call Number

005.807622 Dea c

Advanced google adwords. Second Edition

Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retar…

Advanced Web Metrics with Google Analytics. Second Edition

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques an…

Public media management for the twenty-first century : creativity, innovation…

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online p…

Search engine optimization secrets : do what you never thought possible with seo

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of…

Digital marketing : communicating, selling and connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background …

The new rules of sales and service : how to use agile selling, real-time cust…

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultan…

Successful direct marketing methods : interactive, database, and customer-bas…

Includes the latest tools and techniques needed for success in today's digital; multi-channel marketplace; this guide offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels. --

Search engine optimization : an hour a day. Second Edition

Edition

Second Edition

ISBN/ISSN

9780470226643

Collation

-

Series Title

-

Call Number

004.678 Gra s

Managing global alliances : Key steps for successful collaboration

Successful companies no longer assume they alone are capable of developing, manufacturing and marketing the products their business require. Increasingly, firms seek partnerships to stay ahead of the competition or even to survive in today's global economy. Global markets may soon be dominated by extended corporate families with multiple links and partners.

The Internet book : everything you need to know about computer networking and…

Comer, one of the architects of the Internet in the late 1970s, explains in clear, non-technical terms what the Internet is, how it works, how it came to be, and what's in store for the future. Part 1 covers fundamental concepts such as digital and analog communication, introduces packet switching, and explains the LAN technologies that are used in most businesses. Part 2 offers a short history…

Social media marketing : a strategic approach. Second Edition

Today’s readers can prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful at any stage of career development. This edition emphasizes how to use social media techniques, detailed in th…

The new rules of marketing & PR : how to use social media, online video, mobi…

Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.

Digital marketing strategy : an integrated approach to online marketing. Thir…

Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Index : page 389-399