The second edition of Housekeeping Management is written from a management perspective of the executive housekeeper in the lodging industry. The overarching concept of the text spotlights three major areas of expertise required for the success of lodging professionals: management of resources, administration of assets, and knowledge of technical operations. The text explores the role of the hou…
The Fully Updated, Indispensible Study of Sustainable Design Principles Fundamentals of Integrated Design for Sustainable Building is the first textbook to merge principles, theory, and practice into an integrated workflow. This book introduces the technologies and processes of sustainable design and shows how to incorporate sustainable concepts at every design stage. This comprehensive primer …
Covering key areas in marketing and promotion, this text focuses on the marketing and promotion of destinations and venues targeting the business conference and convention market.
Provides an excellent introduction to students of mass media effects, and presents the research findings of media impacts and the connected mass media theories in the context of those research findings.
Summary: 'Public Places Urban Spaces' provides a thorough introduction to the principles of urban design theory and practice. Authored by experts in the fields of urban design and planning, this edition has been updated with relevant examples to show students how principles have been put into practice.
This text is a practical guide through the whole process of scriptwriting. Techniques are related to real-life examples throughout the book, from low-budget to blockbuster films.
The book that applies behavioral finance to the real world Understanding how to use behavioral finance theory in investing is a hot topic these days. Nobel laureate Daniel Kahneman has described financial advising as a prescriptive activity whose main objective should be to guide investors to make decisions that serve their best interests. The reality? That's easier said than done. In the Secon…
There are many ways in which a product can be manufactured but most designers know only a handful of techniques. Informative and incredibly easy to use, this bestselling book discusses more than a hundred production methods in detail. Making It appeals not only to product designers but also to interior, furniture, and graphic designers who need access to a range of production methods, as well a…
If you're new to ActionScript 3.0, or want to enhance your skill set, this bestselling book is the ideal guide. Designers, developers, and programmers alike will find Learning ActionScript 3.0 invaluable for navigating ActionScript 3.0's learning curve. You'll learn the language by getting a clear look at essential topics such as logic, event handling, displaying content, classes, and much more…
'Journalism' offers a wide-ranging introduction to journalism, which combines the experience and advice of practising journalists with insights gained by the academic study of journalism.
"An excellent introductory book" (Review of the First Edition in the International Journal of Electrical Engineering Education) " it will serve as a reference book in this area for a long time" (Review of Revised Edition in Zentralblatt für Mathematik (Germany)) Firmly established as the essential introductory Digital Signal Processing (DSP) text, this second edition reflects the growing impor…
Develop your real-time MEAN application efficiently using a combination of MongoDB, Express, Angular 2, and Node 5.0About This Book* Construct a fully-functional MEAN application by using its components along with the best third-party modules* Harness the power of the JavaScript ecosystem to effectively run, build, and test your MEAN application* Gain a deep, practical understanding of real-tim…
The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising c…
Discusses fundamental techniques for analysing and interpreting data.
Applying International Financial Reporting Standards, 2nd edition, has been thoroughly updated to refl ect the varied and numerous developments in International Financial Reporting Standards (IFRSs). The expert knowledge and authoritative explanations of the author team have resulted in the book being extensively referenced by both the accounting profession and academics in countries that have …
News media, movies, blogs and video games issue constant invitations to picture war, experience the thrill of combat, and revisit battles past. War, it's often said, sells. But what does it take to sell a war, and to what extent can news media be viewed as disinterested reporters of truth? Lively and highly readable, this book explores how wars have been reported, interpreted and perpetuated fr…
This updated and revised new edition of The Healthy Edit provides aspiring and working editors with creative editing strategies they can employ to enhance a film, while also overcoming common production problems. With decades of experience editing and film doctoring Hollywood features, author John Rosenberg reveals both the aesthetic and technical aspects of the editor's art, demonstrating tric…
A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the p…
You will master all the basics of ActionScript programming by building 16 robust games. One step at a time, you'll learn techniques, that can be adapted to virtually any project, from games to training and advertising. This edition adds new chapters on card games and 3D games.