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Found 4 from your keywords: author=Sparks, Glenn G
cover
A first look at communication theory. Eleventh edition
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Sparks, Glenn GraysonGriffin, Emory A.Ledbetter, Andrew

"If you're already familiar with A First Look at Communication Theory and understand the approach, organization, and main features of the book, you may want to jump ahead to the "Major Changes in the Tenth Edition" section. For those who are new to the text, reading the entire preface will give you a good grasp of what you and your students can expect. A Balanced Approach to Theory Selection. W…

Edition
Eleventh edition
ISBN/ISSN
9781265209247
Collation
-
Series Title
-
Call Number
302.201 Gri f
cover
Media Effects Research : A Basic Overview. Fourth Edition
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Sparks, Glenn G

MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media' effects on society. Through an engaging narrative style, the author presents fascinating research findings on media' impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effe…

Edition
Fourth Edition
ISBN/ISSN
9781111344450
Collation
-
Series Title
-
Call Number
302.2322 Spa m
cover
Media effects research : a basic overview. Fifth Edition
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Sparks, Glenn Grayson

Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measu…

Edition
Fifth Edition
ISBN/ISSN
9781305077478
Collation
348 p. ; 24 cm.
Series Title
-
Call Number
302.23 Spa m
cover
Media effects research : A basic overview. Second Edition
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Sparks, Glenn G

Provides an excellent introduction to students of mass media effects, and presents the research findings of media impacts and the connected mass media theories in the context of those research findings.

Edition
Second Edition
ISBN/ISSN
0534629172
Collation
xxi, 250 hlm. : ilus. ; 24 cm.
Series Title
-
Call Number
302.2322 Spa m