Marketing Management. Sixth Edition

Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most …

Concept of database management. Sixth Edition

This concise yet comprehensive introduction to fundamental database concepts is an indispensable resource to develop your knowledge of database management concepts. Now in its sixth edition, Concepts of Database Management, International Edition maintains the focus on real-world cases that made previous editions so effective addressing the most current database issues faced today such as databa…

Introduction to information systems : essentials for the internetworked E-bus…

This book provides an introduction to information systems.

Accounting for governmental and nonprofit entities. Sixteenth Global Edition

Accounting for Governmental and Nonprofit Entities provides users with extensive, accurate, and up-to-date coverage of accounting and financial reporting for government and not-for-profit organizations, in addition to information on governmental auditing and performance measurement. The textbook uses a unique dual-track approach to teaching governmental accounting and features two independent c…

Strategic management : concepts and cases : a competitive advantage approach.…

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-de…

Organizational behavior. Sixteenth Global Edition

This edition of 'Organizational Behavior' contains new material on responding to global and cultural diversity with discussions of globalization, workforce diversity and ethics. There is an additional chapter on leadership and expanded coverage of interpersonal and behavioural skills.

Accounting best practices. Sixth Edition

Praise for Accounting Best Practices Sixth Edition "For a comprehensive, yet easy-to-read guide to fixing those all-too-common shortcomings in your accounting department, look no further than this excellent book. Steve Bragg provides hundreds of fixes, many of them requiring surprisingly little time or cost while providing a handy guide to common implementation pitfalls . . . I would recommend …

Food and beverage management. Sixth Edition

This introductory textbook provides a thorough guide to the management of food and beverage outlets. It is illustrated in full colour and contains in-chapter activities as well as end-of-chapter summaries and revision questions to test the readers' knowledge as they progress.

The theory and practice of change management. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781352012538

Collation

-

Series Title

-

Call Number

658.406 Hay t

Mastering modern world history. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781350933408

Collation

688 p. ; 24 cm.

Series Title

-

Call Number

909.82 Low m

Media Writing Print, Broadcast, Online, and Public Relations. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781032495804

Collation

455 p. ; 26 cm.

Series Title

-

Call Number

808.066302 Whi m

Digital marketing : strategy, implementation and practice. Sixth Edition

Now in its sixth edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Fundamentals of materials science and engineering : an integrated approach. S…

Edition

Sixth Edition

ISBN/ISSN

9781119820543

Collation

883 p. ; 25 cm.

Series Title

-

Call Number

620.11 Cal f

Business analysis and valuation IFRS Edition. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781473779075

Collation

584 p. ; 26 cm.

Series Title

-

Call Number

658.1522 Pal b

The media handbook : a complete guide to advertising media selection, plannin…

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today¿s industry professionals. Author Helen Katz looks at th…

McQuail's Mass Communication Theory. Sixth Edition

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the cri…

Food and Beverage Management: For the Hospitality, Tourism and Event Industri…

Edition

Sixth Edition

ISBN/ISSN

9781915097262

Collation

456 p. ; 24 cm.

Series Title

-

Call Number

647.95 Cou f

Strategic management. Sixth Edition

Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks

Database systems : a practical approach to design, implementation, and manage…

A Comprehensive Introduction to the Theory behind Databases Extended chapter on database architectures and the Web, covering cloud computing New Section on Data Warehousing and Temporal Databases Updated treatment to cover the latest version of the SQL standard, which was released late 2011 (SQL:2011) Extended chapter on replication and mobile databases Updated chapters on Web-DBMS integration …

Financial & managerial accounting : the basis for business decisions. Sixteen…

With the sixteenth edition of Financial and Managerial Accounting: The Basis for Business Decisions, the Williams author team continues to be a solid foundation for students who are learning basic accounting concepts. In this revision, the authors have added to and refined the coverage of International Financial Reporting Standards (IFRS), particularly in Chapter 15 ("Global Business and Accoun…