This volume presents current controversial issues surrounding current American foreign policy in a debate-style format designed to stimulate student interest and develop critical thinking skills. It introduces readers to controversies in the policy for which the United States interacts with foreign nations and sets standards of interaction for its organizations, corporations and individual citi…
Offering the most comprehensive, up-to-date coverage available, MODERN RADIO AND AUDIO PRODUCTION: PROGRAMMING AND PERFORMANCE, 10e combines the latest trends and technologies with explanations of traditional equipment and practices. The authors' clear writing style, excellent descriptions and explanations, and attention to detail make the text extremely reader friendly. In addition to new exam…
Intended for use in the Java programming course The Deitels' groundbreaking How to Program series offers unparalleled breadth and depth of object-oriented programming concepts and intermediate-level topics for further study. Java How to Program (Late Objects), Tenth Edition, teaches programming by presenting the concepts in the context of full working programs. The Late Objects Version delays c…
For undergraduate Mechanics of Materials courses in Mechanical, Civil, and Aerospace Engineering departments. Thorough coverage, a highly visual presentation, and increased problem solving from an author you trust. Mechanics of Materials clearly and thoroughly presents the theory and supports the application of essential mechanics of materials principles. Professor Hibbeler's concise writing st…
For junior/senior undergraduate and first-year graduate courses in Operations Research in departments of Industrial Engineering, Business Administration, Statistics, Computer Science, and Mathematics. Operations Research provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR bas…
The 10th edition of Halliday, Resnick and Walkers Fundamentals of Physics provides the perfect solution for teaching a 2 or 3 semester calculus-based physics course, providing instructors with a tool by which they can teach students how to effectively read scientific material, identify fundamental concepts, reason through scientific questions, and solve quantitative problems. The 10th edition b…
Examines various aspects of popular culture--politics, mass media, advertising, and the Internet--as they exemplify critical theories of persuasion.
INTERNATIONAL FINANCIAL MANAGEMENT, 10e, International Edition builds on fundamental principles of corporate finance to provide the information and insights you need to succeed in today's dynamic global business environment. This thorough text includes a detailed introduction to the world of international finance, in which multinational corporations continue to expand and play an increasingly i…
For Principles of Management courses. The Practical Tools of Management Presented Through In-depth Practice Fundamentals of Management is the most engaging and up-to-date introduction to management resource on the market today. Covering the essential concepts of management, it provides a solid foundation for understanding the key issues and offers a strong, practical focus, including the latest…
Written by Jerald Greenberg, 'Behavior in Organizations' explains key managerial areas such as leadership, motivation, stress management, and management of change.
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the tex…
Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections a…
Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to tra…
Offering solutions for today's cross-platform, multi-media writing environment, Kessler and McDonald's WHEN WORDS COLLIDE, 9e is praised by students and instructors alike for its straightforward presentation of grammar and writing guidelines. This versatile handbook is an excellent resource for beginning students as well as seasoned media writers. It delivers concise, clear explanations and exa…
Fox & McDonald’s Introduction to Fluid Mechanics 9th Edition has been one of the most widely adopted textbooks in the field. This highly-regarded text continues to provide readers with a balanced and comprehensive approach to mastering critical concepts, incorporating a proven problem-solving methodology that helps readers develop an orderly plan to finding the right solution and relating res…
The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as …