Onward: Bagaimana starbucks bertahan hidup dan bangkit kembali tanpa kehilang…

Edition

-

ISBN/ISSN

9789792279658

Collation

472 p.

Series Title

-

Call Number

658.81 Sch o

Amazon : how the world's most relentless retailer will continue to revolution…

Explore Amazon's disruptive new retail strategies, its impact on the wider eCommerce sector, and gain valuable lessons that can be applied to retailers globally.

Monster loyalty : how Lady Gaga turns followers into fanatics

"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.

Creative personal branding : The Strategy to answer - What's next?

How to combine magic and logic, creativity and business?

Aaker on branding : 20 principles that drive success

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on…

Brand portfolio strategy : creating relevance, differentiation, energy, lever…

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dov…

Brand leadership

A comprehensive exploration of strategic brand leadership, from an expert in the fastgrowing field of brandequity, uses hundreds of studies of leading firms including General Electric, to show the strategic potential of brand management in a worldbased economy.

Manajemen Pemasaran : Analisis Perilaku Konsumen (Edisi Pertama)

Edition

-

ISBN/ISSN

9795033549

Collation

xiv, 132 p. ; 24 cm.

Series Title

-

Call Number

658.81 Dha m

Manajemen Pemasaran Internasional Sebuah Pendekatan Strategi

Edition

-

ISBN/ISSN

9789790758131

Collation

xviii, 275 p. ; 26 cm.

Series Title

-

Call Number

658.81 Kri m

Sukses Membangun Authentic Personal Branding

Edition

-

ISBN/ISSN

9789794422339

Collation

277 p. : 24 cm.

Series Title

-

Call Number

658.409 Ram s

101 ways to increase your sales

Written by well known business writer, Patrick Forsyth, this book contains tips to increase your sales. Grouped into logical sections, it details how to get buyers to say yes, how to create the right first impression, & understand customers' needs.

Creating effective sales force: meningkatkan penjualan dengan rancang bangun …

Edition

-

ISBN/ISSN

9789792912968

Collation

210 p.

Series Title

-

Call Number

658.81 Roy c

Beat The Giant

On strengthening Indonesian trademarks to compete in global market.

Guerilla publicity: ratusan taktik jitu menjual secara maksimal dengan modal …

The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time—and at a fraction of the cost. Completely updated and revised, this book uses t…

New Sales Speak ed2

Edition

2nd ed.

ISBN/ISSN

9789792720426

Collation

-

Series Title

-

Call Number

658.81 Sjo n

Ketakutan Hilang Penjualan Terbilang

Edition

-

ISBN/ISSN

9789792705317

Collation

-

Series Title

-

Call Number

658.81 Sus k

How to sell your way through life:rahasia sukses menjual ala Napoleon Hill

Edition

-

ISBN/ISSN

9789792279146

Collation

301 p.

Series Title

-

Call Number

658.81 Hil h

Buying in : what we buy and who we are

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to …

The Official MIM Academy Coursebook; Sales Operation

Edition

-

ISBN/ISSN

9789790752634

Collation

-

Series Title

-

Call Number

658.81 Ker t

Sang Penguasa Pasar Jago Menjual

"""Buku ini adalah buku motivasi bagi para sales dan marketer untuk menjadi penguasa pasar. Ada 7 cara sehinggga mereka menjadi jago menjual! Ketujuh cara tersebut dikupas tuntas, antara lain yang utama adalah Atribut Tuhan, yang menjadi inti dari semua tindakan sang sales, penguasa pasar. Apakah yang dimaksud? Simak dalam buku SANG PENGUASA PASAR JAGO MENJUAL ini!"""