Konstruksi sosial media massa : kekuatan pengaruh media massa, iklan televisi…

Edition

-

ISBN/ISSN

9789791486385

Collation

255 p. ; 24 cm.

Series Title

-

Call Number

302.23 Bun k

Guide Media relations

Plot your course: setting your media strategy Cast your line: developing proactive media relations Caught on the hook: responding to media calls Count the catch: dealing with the financial media Batten down the hatches: handling the media in a crisis

Taking sides : clashing views on controversial issues in mass media and socie…

The Taking Sides Collection on McGraw-Hill CreateTM includes current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. This Collection contains a multitude of current and classic issues to enhance and customize your course. You can browse the entire Taking Sides Collection on Create, or you can search by topic, author, or …

Sejarah sosial media : Dari gutenberg sampai internet

Edition

-

ISBN/ISSN

979461551X

Collation

xiii, 458 hlm.:il.;24 cm.

Series Title

-

Call Number

070.1 Bri s

Public media management for the twenty-first century : creativity, innovation…

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online p…

Media ethics : issues and cases. Eighth Edition

Media Ethics is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will confront in their media careers. This title focuses on ethical theory and practice, which works as a main text in a media ethics course, and in an across the curriculum approach in other media courses.

Journalism and climate crisis : public engagement, media alternatives

Journalism and Climate Crisis: Public Engagement, Media Alternatives recognizes that climate change is more than an environmental crisis. It is also a question of political and communicative capacity. This book enquires into which approaches to journalism, as a particularly important form of public communication, can best enable humanity to productively address climate crisis. The book combines…

Storytelling for virtual reality : methods and principles for crafting immers…

Storytelling for Virtual Reality serves as a bridge between students of new media and professionals working between the emerging world of VR technology and the art form of classical storytelling. Rather than examining purely the technical, the text focuses on the narrative and how stories can best be structured, created, and then told in virtual immersive spaces. Author John Bucher examines the…

Managing electronic media : making, marketing, and moving digital content

The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

Responsible Drone Journalism

Edition

-

ISBN/ISSN

9781032178790

Collation

-

Series Title

-

Call Number

070.43 Gyn r

When words collide : a media writerʼs guide to grammar and style. Ninth Edition

Offering solutions for today's cross-platform, multi-media writing environment, Kessler and McDonald's WHEN WORDS COLLIDE, 9e is praised by students and instructors alike for its straightforward presentation of grammar and writing guidelines. This versatile handbook is an excellent resource for beginning students as well as seasoned media writers. It delivers concise, clear explanations and exa…

The media handbook : a complete guide to advertising media selection, plannin…

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today¿s industry professionals. Author Helen Katz looks at th…

Media effects research : a basic overview. Fifth Edition

Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measu…

Media law and ethics. Fifth Edition

'Media Law and Ethics' is a truly comprehensive overview and a thoughtful introduction to media law principle and cases as well as related ethical concerns relevant to the practice of professional communication. Since it integrates both current law and ethical queries, it is ideal for both undergraduate and graduate courses in media law and ethics. New co-author Dr Kyu Ho Youm helps provide thi…

Mixed media : moral distinctions in advertising, public relations, and journa…

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. It serves as an indispensable starting point for those looking to develop an ethical framework with regards to mass media.

Media, culture and society : an introduction. Second Edition

'In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society.'– Sonia Livingstone, Professor of Media & Communication, LSE Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in…

The Economics and Financing of Media Companies. Second Edition

This work employs business concepts and analyses to explore the operational activities of media firms and the forces and issues affecting them.

The media at war : communication and conflict in the twentieth century. Secon…

News media, movies, blogs and video games issue constant invitations to picture war, experience the thrill of combat, and revisit battles past. War, it's often said, sells. But what does it take to sell a war, and to what extent can news media be viewed as disinterested reporters of truth? Lively and highly readable, this book explores how wars have been reported, interpreted and perpetuated fr…

Convergence media history

Convergence Media History explores the ways that digital convergence has radically changed the field of media history. Writing media history is no longer a matter of charting the historical development of an individual medium such as film or television. Instead, now that various media from blockbuster films to everyday computer use intersect regularly via convergence, scholars must find new way…

50 Tahun Kompas Memanggungkan Keindonesian "Di Mata Mereka"

Kompas adalah surat kabar nasional Indonesia dari Jakarta yang terbit sejak tanggal 28 Juni 1965. Surat kabar ini diterbitkan oleh PT Kompas Media Nusantara yang merupakan bagian dari Kompas Gramedia.