For senior/graduate-level courses in discrete-time signal processing. The definitive, authoritative text on DSP, ideal for those with an introductory-level knowledge of signals and systems. Written by prominent, DSP pioneers, it provides thorough treatment of the fundamental theorems and properties of discrete-time linear systems, filtering, sampling, and discrete-time Fourier analysis. By focu…
This Campaign for Change toolkit is part of UK Youth's Hearing Unheard Voices Project. Hearing Unheard Voices aims to give disadvantaged young people the skills and opportunities to speak up to shape their services, using media and campaigning activities. This toolkit is intended as a practical resource for anyone working with young people aged 11-19 involved in campaigning activities at any le…
MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Pe…
This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leadi…
Think outside the 2D or 3D box and seemlessly integrate 2D and 3D animation mediums into your projects. Develop your entire pipeline from start to finish with Hybrid Animation: Integrating 2D and 3D Assets.
Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges. The world not only feels different. The data tell us it is different. Based on years of research by t…
'Archival Storytelling' is an essential, pragmatic guide to one of the most challenging issues facing filmmakers: the use of images and music that belong to someone else. Filled with advice and insight, this text defines key terms such as copyright, fair use, public domain, and orphan works.
This latest installment in the Psychology of Popular Culture series turns its focus to superheroes. Superheroes have survived and fascinated for more than 70 years in no small part due to their psychological depth. In The Psychology of Superheroes, almost two dozen psychologists get into the heads of today's most popular and intriguing superheroes. Why do superheroes choose to be superheroes? W…
Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.
First edition sold over 20,000 copies! NEW! Now in full color!
The creation of an integral marketing culture with an international perspective is a major challenge for any business. This book explores the implications of this challenge for the future role of marketing. Based on firsthand research among some of Europe's top companies, the authors show how these businesses have restructured their organizations to meet today's challenges.
This collection of unusual ways to help promote a business shows that not all promotional ideas have to be large-scale or involve a large budget. The suggestions range from giving away something when it's least expected, and helping avoid negative chatter, to ways to ensure that customers really do help spread the good word about your company.
From interviewing a potential employee to giving a presentation, this handbook provides solutions to 101 different communication problems. It seeks to enable the reader to avoid the pitfalls and convey their message successfully.
practical tips on confident self-presentation which can be put to good use in both professional and personal situations.
Designed with serious job hunters in mind, this handbook tackles the fear of every interviewee - being asked a question he can't find an answer to, such as: what can you do for us that someone else cannot do?; what are the reasons for your success?; and what decisions are most difficult for you?
First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Interviews with chief executives from major companies in the United States and other countries, as well as government leaders, discuss how they adapt to changes in the leadership role.
An analysis of the problems facing anyone who tries to take charge of an organization--of whatever kind--and effect change; with specific suggestions.