Business communication : building critical skills. Sixth International Edition

Edition

Sixth International Edition

ISBN/ISSN

9789814738675

Collation

549 p. ; 28 cm.

Series Title

-

Call Number

651.7 Loc b

Business communication essentials. Seventh Global Edition

For courses in Business Communication. Building Modern Communication Skills to Launch Your Career Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and …

Communication power. Second Edition

In this wide-ranging book, Castells analyses the transformation of the global media industry by the revolution in communication technologies. He argues that a new communication system, mass self-communication, has emerged, & power relationships have been profoundly modified by the emergence of this new communication environment.

Communication Research Methods in Postmodern Culture : a Revisionist Approach…

The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research. …

Computer systems : a programmer's perspective. Third Global Edition

For courses in Computer Science and Programming Computer systems: A Programmer’s Perspective explains the underlying elements common among all computer systems and how they affect general application performance. Written from the programmer’s perspective, this book strives to teach students how understanding basic elements of computer systems and executing real practice can lead them to cre…

Contemporary advertising and integrated marketing communications. Seventeenth…

Edition

Seventeenth Edition

ISBN/ISSN

9781266128882

Collation

704 p. ; 28 cm.

Series Title

-

Call Number

659.1 Wei c

Digital Communications : Fundamentals and Applications. Second Pearson New In…

For courses in Digital Communications. Exceptionally accessible, this book presents the often difficult concepts of digital communications in an easy-to- understand manner-without diluting the mathematical precision. Using a student-friendly approach, it develops the important techniques in the context of a unified structure (in block diagram form)-providing organization and structure to a fiel…

Intercultural communication for global business : how leaders communicate for…

Edition

Second Edition

ISBN/ISSN

9780367375560

Collation

313 p. ; 26 cm.

Series Title

-

Call Number

302.20121 Tul i

Marketing communications. Third Edition

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this…

Media Now : Understanding Media, Culture, and Technology. Seventh Edition

MEDIA NOW, Seventh Edition, encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students’ media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditiona…

Strategic communication : an introduction

Strategic Communication explains the core concepts of strategic communications with a balanced coverage of a variety of theories and methods, providing students with a broad and comprehensive understanding.

The Handbook of Strategic Public Relations & Integrated Communications

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of t…

The media handbook : a complete guide to advertising media selection, plannin…

Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process. It should also be useful for those working in the advertising or media industries.

The political economy of communication. Second Edition

The Political Economy of Communication provides a thorough coverage of an important area of communication studies: the political economy approach to media. This highly successful text has been thoroughly updated, restructured, and rewritten in this new edition, clearly demonstrating how power operates across all media, from newspapers to Facebook, and how media power intersects with globalizati…

Understanding communication research methods : a theoretical and practical ap…

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practic…

Advanced Google AdWords. Third Edition

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on…

A handbook of media and communication research : qualitative and quantitative…

"A Handbook of Media and Communication Research is a standard reference work for students and researchers in the fields of media, communication, and cultural studies, integrating perspectives from the social sciences and the humanities, and focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elemen…

Signage and wayfinding design : a complete guide to creating environmental gr…

A new edition of the market-leading guide to signage and wayfinding design This new edition of Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems has been fully updated to offer you the latest, most comprehensive coverage of the environmental design process—from research and design development to project execution. Utilizing a cross-disciplinary a…

BIM handbook : a guide to building information modeling for owners, managers,…

"The BIM Handbook presents the technology and processes behind BIM and how architects, engineers, contractors and sub-contractors, construction and facility owners (AECO) can take advantage of the new technology and work process. Unlike CAD, BIM is a major paradigm shift in the documentation, work processes and exchange of project information. It facilitates collaboration and further automation…

BIM handbook : a guide to building information modeling for owners, designers…

Discover BIM: A better way to build better buildings Building Information Modeling (BIM) offers a novel approach to design, construction, and facility management in which a digital representation of the building product and process is used to facilitate the exchange and interoperability of information in digital format. BIM is beginning to change the way buildings look, the way they function, a…