This book presents a fundamental marketing information within an innovative customer-value framework to help individuals understand how to create value and build customer relationships. Appendix : page 638-677. Glossary : page 678-688. Bibliography : page 689-737. Index : page 738-768.
This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. Glossary : page 231-233. Index : page 235-237.
Buku ini berfokus pada pengalaman imersif yang menggabungkan dunia fisik dan digital, menciptakan interaksi yang lebih mendalam dan bermakna bagi konsumen. Bibliografi : halaman 314-318.
Buku ini menjadi panduan teoretis dan praktis untuk tulisan ilmiah ataupun aktivitas pemasaran media sosial dan mobile,
This books presents environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution related to marketing Appendix: page 269-286. Glossary: page 287-295. Index: page 296-304.