Integrated Marketing Communication. Second Asia Pasific Edition

This second edition of Integrated Marketing Communications continues to offer comprehensive and focused coverage of the Asia Pacific marketing communications environment.Emphasising the importance of Integrated Marketing Communications (IMC), the text examines the broader implications of advertising and then the range of media used to communicate with target audiences. Students are introduced t…

Google Analytics. Third Edition

Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the late…

Brands and Branding. Second Edition

Edition

Second Edition

ISBN/ISSN

97815766603505

Collation

-

Series Title

-

Call Number

658.827 Cli b

Marketing Management. Fifteenth Global Edition

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802." ""For undergraduate and graduate courses in marketi…

Digital influence : unleash the power of influencer marketing to accelerate y…

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right…

Services marketing : people, technology, strategy. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781944659820

Collation

665 p. ; 28 cm.

Series Title

-

Call Number

658.822 Lov s

Services marketing : people, technology, strategy. Eighth Edition

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…

Designing brand identity : an essential guide for the whole branding team. Fo…

Edition

Fourth Edition

ISBN/ISSN

9781118099209

Collation

-

Series Title

-

Call Number

658.827 Whe d

Designing brand identity : an essential guide for the whole branding team. Fi…

Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best…

Principles of marketing. Nineteenth Edition.

This book presents a fundamental marketing information within an innovative customer-value framework to help individuals understand how to create value and build customer relationships. Appendix : page 638-677. Glossary : page 678-688. Bibliography : page 689-737. Index : page 738-768.

Copywriting : successful writing for design, advertising and marketing. Third…

This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. Glossary : page 231-233. Index : page 235-237.

Digital Marketing di Era 6.0 : Strategi dan implementasi praktis kegiatan mar…

Buku ini berfokus pada pengalaman imersif yang menggabungkan dunia fisik dan digital, menciptakan interaksi yang lebih mendalam dan bermakna bagi konsumen. Bibliografi : halaman 314-318.

Personal Brand-Inc : Rahasia untuk Sukses dan Bertahan di Karir

Edition

-

ISBN/ISSN

9786020311777

Collation

-

Series Title

-

Call Number

658.82 Par p

ICMCAC 2nd international corporate and marketing communication in Asia confer…

Edition

-

ISBN/ISSN

-

Collation

29 p. ; 29 cm.

Series Title

-

Call Number

Ref 658.80221 Fac i

The $ 100 startup

Lead a life of adventure, meaning and purpose—and earn a good living. “Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness Project Still in his early thirties, Chris Guillebeau completed a tour of every count…

Strategi pemasaran media sosial dan mobile

Buku ini menjadi panduan teoretis dan praktis untuk tulisan ilmiah ataupun aktivitas pemasaran media sosial dan mobile,

Sustainable marketing : how to drive profits with purpose

This books presents environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution related to marketing Appendix: page 269-286. Glossary: page 287-295. Index: page 296-304.

Jurnal manajemen dan kewirausahaan Vol. 15 no. 2, September 2013

Edition

Vol. 15 no. 2, September 2013

ISBN/ISSN

14111438

Collation

203 p. ; 30 cm.

Series Title

-

Call Number

Ref 658.8 Uni j

Jurnal manajemen dan kewirausahaan Vol. 16 No. 2 September 2014

Edition

-

ISBN/ISSN

14111438

Collation

183 p. ; 30 cm.

Series Title

-

Call Number

Ref 658.8 Uni j

Asean marketing journal Vol. 5 No. 1 June 2013

Edition

-

ISBN/ISSN

20855044

Collation

-

Series Title

-

Call Number

Ref 658.8 Fac a