Advertising media planning : a brand management approach. Fourth Edition

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-…

Media ethics : cases and moral reasoning. Eleventh Edition

Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences. This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensio…

Convergence culture : where old and new media collide

Addresses, among other things, the promise and perils of Web 2.0 and the rise of YouTube. This book provides an introduction to the world where every story gets told and every brand gets sold across multiple media platforms

Digital Multimedia. Third Edition.

A new edition of the bestselling book that covers the basic principles of digital multimedia Digital multimedia combines text, graphics, video, animation, sound, and other components and presents endless options and potential for computer users. This new edition of a perennial bestseller serves as an ideal foundation to the basic principles of each media type and describes their digitization an…

World trends in freedom of expression and media development : special digital…

This publication offers a groundbreaking look at recent evolutions in media freedom, independence, pluralism and journalist safety. These areas are explored in depth in each region and with respect to gender and global media. The overarching trend observed throughout the study is one of disruption brought on by technology and to a lesser extent the global economic crisis, with mixed results for…

Produsing theory in a digital world : the intersection of audiences and produ…

The netted human we may call Homo Irretitus resides in a space made possible by technologies frequently referred to as new media, social media, emerging media, and Web 2.0. Traditional conceptualizations of audiences and producers are shifting so the very making of our social practices, spaces, and contexts in this brave new world of the World Wide Web, the work of Homo Irretitus in this inters…

Framing post-cold war conflicts : the media and international intervention

Since the end of the Cold War, there have been many competing ideas about how to explain contemporary conflicts, and about how the West should respond to them. This study, newly available in paperback, examines how the media interpret conflicts and international interventions, testing the sometimes contradictory claims that have been made about recent coverage of war. Framing Post-Cold War Conf…

Melihat PT Djarum dari Kacamata Media: Kajian Analisis Wacana

Buku ini membahas tentang apa yang ingin media bentuk dalam pandangan masyarakat terkait PT Djarum melalui konstruksi pemberitaan media di tengah pro dan kontra keberadaan perusahaan rokok di lingkungan masyarakat. Hibah Daniel Susilo

Komunikasi, Media dan New Media dalam Pembangunan Daerah

Edition

-

ISBN/ISSN

9786026751959

Collation

xiv, 710 p. ; 24 cm.

Series Title

-

Call Number

302.2 Uni k

New Media in disruption era : a challenge for communication research, media a…

Edition

First Edition, November 2018

ISBN/ISSN

9786025681226

Collation

x, 400 p. ; 23,5 cm.

Series Title

-

Call Number

302.23 Faj n

International Joint Conference : Conmedia 2017 & Icon-Sonics 2017

Edition

2017

ISBN/ISSN

-

Collation

95 p. ; 20,5 cm.

Series Title

-

Call Number

Ref 004.05 Uni i

The Game Production Toolbox

Edition

-

ISBN/ISSN

9781138341708

Collation

320 p. ; 26 cm.

Series Title

-

Call Number

794.8068 Cha g

A composer's guide to game music

Edition

-

ISBN/ISSN

9780262534499

Collation

284 p. ; 23 cm.

Series Title

-

Call Number

781.54 Phi c

McQuail's media and mass communication theory. Seventh Edition.

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.

Internews' earth journalism network : Indonesia marine and fisheries media ma…

Edition

-

ISBN/ISSN

-

Collation

97 p. ; 30 cm.

Series Title

-

Call Number

Ref 070.4 Sur i

Digital media production for beginners

Edition

-

ISBN/ISSN

9781032611433

Collation

208 p. ; 26 cm.

Series Title

9781032611433

Call Number

006.7 Gri d

Character limit : how Elon Musk destroyed Twitter

Edition

-

ISBN/ISSN

9780593656136

Collation

468 p. ; 25 cm.

Series Title

-

Call Number

302.231 Con c

Milestones in digital journalism

Edition

-

ISBN/ISSN

9781032326733

Collation

223 p. ; 26 cm.

Series Title

-

Call Number

070.5 Pav m

Media management and artificial intelligence : understanding media business m…

Edition

-

ISBN/ISSN

9781032100944

Collation

336 p. ; 26 cm.

Series Title

-

Call Number

070.5 Con m

Local journalism : critical perspectives on the provincial newspaper

Edition

-

ISBN/ISSN

9781138366343

Collation

220 p. ; 26 cm.

Series Title

-

Call Number

070.4 Mat l