Fundamentals of Digital Logic With VHDL Design teaches the basic design techniques for logic circuits. It emphasizes the synthesis of circuits and explains how circuits are implemented in real chips. Fundamental concepts are illustrated by using small examples, which are easy to understand. Then, a modular approach is used to show how larger circuits are designed. VHDL is used to demonstrate ho…
In this work, readers learn the strategies behind names such as Phil Knoght, David Ogilvy, Philip Kotler and others who have mastered and defined the art of marketing.
The Disease to Please gives clear, positive, practical, and easily do-able steps toward recovery from a malady that sounds harmless, but can actually have serious and destructive consequences. You will embark on a 21-day Action Plan for Curing the Disease to Please. In the step-by-step, easy-to-follow solutions whose healing power you will experience for yourself, one day at a time, as it leads…
Pring exposes individual investors to the value and legitimacy of technical analysis and provides the basic knowledge needed to understand, interpret, and predict major market moves. 250 illustrations.
This work uses a friendly approach to cover employee IT security. Each chapter includes a description of a real-world scenario of an employee who deliberately or unknowingly committed an IT security violation.
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Attain real solutions for current availability challenges. Based on a “DBA-centric” approach to High Availability, Oracle Database 10g High Availability concentrates on explaining Oracle Database 10g tech…
Uses a format that allows instructors and students the flexibility to choose which issues they wish to cover in their one-semester survey course. The book begins with eight core theory chapters followed by thirty-four shorter issues. Chapters can be mixed and matched to create a customized course syllabus. It also discusses issues such as sports.
OperationsNow.com is an exciting new text that is distinguished in two ways from other operations management textbooks. First, the book is organized around the unique RPVR model (Resources, Processes, Value, Return-on-Investment) developed by the author. This model serves as both a design element of the text and an organizing principle for it. It was devised as a means of showing how the operat…
A collection of readings, this volume focuses on how people and organizations - and people in organizations - function, and how to make them function better in today's environment of rapid - and often random - change.
"Internet Literacy, 3e helps students understand the processes behind the “flash” of the Internet and gives them the tools they need to become creators and publishers, not just consumers, of the Internet. Internet Literacy offers a comprehensive Introduction to the Internet and the World Wide Web and provides the conceptual background and the online skills needed for students to become Inte…
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
PROGRAMMING THE WEB by Barrie Sosinsky is designed for the 1st course in a web-programming curriculum. Students will first be exposed to the fundamentals of web programming that are used in the majority of the languages covered. It will then undercover to students the following languages: HTML, XML, Java, JavaScript, ASP, and Perl /CGI. This book ultimately lays the basic foundation for web pro…
Introduction to the marketing game! - The market opportunity - Marketing department responsibilities - Submitting the marketing plan - Submitting an expanded marketing plan - Supporting the marketing plan - A new market opportunity.
IMC goes beyond most books on the market today to concentrate not only on functions but also on integration and organization - the very foundations of effective marketing. Answering questions of "when to use, how to use, and who should be involved, " it provides concrete tools and strategies for managing the ongoing dialogue between buyers and sellers, creating and sending convincing brand mess…
This book provides a thorough view of the whole financial system. All the major types of financial instruments and institutions present today are discussed, along with how and why the system of money and capital markets is changing.
This book introduces students to the overall process of systems analysis and design, and specifically shows how O-O techniques can be used. It also addresses transferable skills, such as those used in fact-finding and project management.