Social media marketing in tourism and hospitality

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content…

Marketing Research : An Applied Orientation. Sixth Edition

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

Marketing 5.0: Teknologi Untuk Kemanusiaan

Edition

-

ISBN/ISSN

9786020663449

Collation

ix, 244 p. ; 21 cm.

Series Title

-

Call Number

658.8 Phi m

Graphic artists guild handbook : pricing & ethical guidelines. Fourteenth Edi…

An indispensable resource for people who create graphic art and those who buy it. As the graphic art marketplace continues to evolve to meet the needs of both digital and print media and as clients struggle with shrinking budgets in the current economy, the need for up-to-date information on business, ethical, and legal issues is greater than ever. Find it all here in the 14th Edition.

Digital Branding How to Successfully Build and Measure a Brand Online. Fourth…

Edition

Fourth Edition

ISBN/ISSN

9781398618428

Collation

-

Series Title

-

Call Number

658.827 Row d

Sustainable marketing : the industry's role in a sustainable future

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good.

Digital marketing : strategy, implementation and practice. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9781292400969

Collation

534 p. ; 27 cm.

Series Title

-

Call Number

658.87202854678 Cha d

Business Essentials. Thirteenth Global Edition

Edition

Thirteenth Global Edition

ISBN/ISSN

9781292426938

Collation

704 p. ; 28 cm.

Series Title

-

Call Number

658.22 Ebe b

Riset Pemasaran: pendekatan Terapan Jilid 1. Edisi Keempat

Berjudul asli Marketing Research, buku ini diterbitkan oleh Pearson Education pada tahun 2008. Buku tersebut disadur menjadi Riset Pemasaran oleh Penerbit Indeks dan dibuat dalam berbagai edisi, diterbitkan dalam bahasa Indonesia pada tahun 2009. Penerjemahan buku ini ke dalam berbagai bahasa menjadi bukti bahwa teori pemasaran Naresh K. Malhotra diminati dan digunakan oleh siapa saja yang tert…

Riset Pemasaran: Pendekatan Terapan Jilid 2. Edisi Keempat

Edition

Edisi Keempat

ISBN/ISSN

9789790620858

Collation

481 p. ; ill. ; 28 cm.

Series Title

-

Call Number

658.8322 Mal r

Prinsip-Prinsip Pemasaran Jilid 2. Edisi Ke-12

The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the st…

Prinsip-prinsip Pemasaran Jilid 1. Edisi ke-12

Edition

Edisi ke-12

ISBN/ISSN

9789790331327

Collation

370p.

Series Title

-

Call Number

658.8 Kot p

Consumer behavior: Perilaku konsumen dan strategi pemasaran. Edisi Keempat

Edition

Edisi Keempat

ISBN/ISSN

9794117366

Collation

323 p

Series Title

-

Call Number

658.8342 Pet c

Ultimate guide to google adwords : how to access 100 million people in 10 min…

Double Your Web Traffic – Overnight! Google gets searched more than 1 billion times every day--creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you're doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. Learn how to build an …

E-marketing. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781292000411

Collation

496 p. ; 24 cm.

Series Title

-

Call Number

658.87222 Str e

Starting an Online Business All-in-One For Dummies. Second Edition

If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the v…

The social media bible : tactics, tools, and strategies for business success.…

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the…

The social media bible : tactics, tools, and strategies for business success.…

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the…

Understanding digital marketing : marketing strategies for engaging the digit…

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

Marketing management. Twelfth Edition

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.