Prinsip-Prinsip Pemasaran Jilid 2. Edisi Ke-12

Edition

Edisi Ke-12

ISBN/ISSN

0132390027

Collation

376 p.

Series Title

-

Call Number

658.8 Kot p

Prinsip-prinsip Pemasaran Jilid 1. Edisi ke-12

Edition

Edisi ke-12

ISBN/ISSN

9789790331327

Collation

370p.

Series Title

-

Call Number

658.8 Kot p

Consumer behavior: Perilaku konsumen dan strategi pemasaran. Edisi Keempat

Edition

Edisi Keempat

ISBN/ISSN

9794117366

Collation

323 p

Series Title

-

Call Number

658.8342 Pet c

Ultimate guide to google adwords : how to access 100 million people in 10 min…

Edition

Third Edition

ISBN/ISSN

9781599184418

Collation

-

Series Title

-

Call Number

658.8422522 Mar u

E-marketing. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781292000411

Collation

496 p. ; 24 cm.

Series Title

-

Call Number

658.87222 Str e

Starting an Online Business All-in-One For Dummies. Second Edition

Edition

Second Edition

ISBN/ISSN

9780470431962

Collation

814 p.

Series Title

-

Call Number

658.8421 Joe s

The social media bible : tactics, tools, and strategies for business success.…

Edition

Second Edition

ISBN/ISSN

9780470623978

Collation

xviii, 622 p. : ill. ; 25 cm.

Series Title

-

Call Number

658.872 Saf t

The social media bible : tactics, tools, and strategies for business success.…

Edition

Third Edition

ISBN/ISSN

9781118269749

Collation

622 p.

Series Title

-

Call Number

658.872 Saf t

Understanding digital marketing : marketing strategies for engaging the digit…

Edition

Fourth Edition

ISBN/ISSN

9780749478438

Collation

-

Series Title

-

Call Number

658.872 Rya u

Marketing management. Twelfth Edition

Edition

Twelfth Edition

ISBN/ISSN

9780131968530

Collation

672 p. ; 27 cm.

Series Title

-

Call Number

658.822 Kell m

Business Marketing Management: B2B. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9780324316858

Collation

658 p.

Series Title

-

Call Number

658.8 Hut b

Growth Hack: How to build virality into your business

Edition

First edition, 2016

ISBN/ISSN

9781530991082

Collation

-

Series Title

-

Call Number

658.872 Hun g

Marketing Plan : Bagaimana Menganalisis dan Menyusunnya

Buku ini secara garis besar berisi 3 (tiga) hal, yaitu : - Pengetahuan mengenai analisis untuk menyusun marketing plan - Pengetahuan untuk mmformulasikan strategi dan rencana dalam marketing plan - Lampiran yang berisi form-form untuk melatih penyusunan marketing plan secara menyeluruh dan terarah.

Brand management : mastering research, theory and practice. Third Edition

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Principles of strategic communication. Second Edition

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.

Social media strategy : marketing, advertising, and public relations in the c…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…

Lean branding : creating dynamic brands to generate conversion

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

Marketing and managing tourism destinations. Second Edition

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, cha…

Digital strategies : data-driven public relations, marketing, and advertising

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…

Understanding digital marketing : marketing strategies for engaging the digit…

In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.