Digital marketing fundamentals. Second Edition

In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrate…

The new rules of marketing & PR : how to use social media, online video, mobi…

Edition

Sixth Edition

ISBN/ISSN

9781119362418

Collation

426 p. ; 24 cm.

Series Title

-

Call Number

658.872 Sco n

Digital marketing. Ninth Edition

Digital Marketing, 9th edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends Included Glossary and Index

E-commerce 2016 : business. technology. society. Twelfth Global Edition

Edition

Twelfth Global Edition

ISBN/ISSN

9781292109961

Collation

909 p. ; 26 cm.

Series Title

-

Call Number

658.8421 Lau e

E-commerce : business, technology, society. Thirteenth Global Edition

Edition

Thirteenth Global Edition

ISBN/ISSN

9781292211688

Collation

908 p. ; 26 cm.

Series Title

-

Call Number

658.872 Lau e

Content Rules

Edition

-

ISBN/ISSN

9781280592607

Collation

-

Series Title

-

Call Number

658.872 Han c

Real-time marketing & PR : how to instantly engage your market, connect with …

Buku hibah The Asia Foundation

Likeable social media : how to delight your customers, create an irresistible…

Edition

-

ISBN/ISSN

9780071762342

Collation

-

Series Title

-

Call Number

658.872 Ker l

Social Media Campaigns : strategies for public relations and marketing. Third…

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index

Advanced google adwords. Second Edition

Edition

Second Edition

ISBN/ISSN

9781118194508

Collation

-

Series Title

-

Call Number

658.8720285536 Ged a

Digital marketing : communicating, selling and connecting

Edition

-

ISBN/ISSN

9781788115360

Collation

206 p. ; 25 cm.

Series Title

-

Call Number

658.872 Ker d

The new rules of sales and service : how to use agile selling, real-time cust…

Edition

Revised and expanded

ISBN/ISSN

9781119272427

Collation

-

Series Title

-

Call Number

658.8 Sco n

Successful direct marketing methods : interactive, database, and customer-bas…

Edition

Eighth Edition

ISBN/ISSN

9780071458290

Collation

xxviii, 663 p. ; 25 cm.

Series Title

-

Call Number

658.872 Sto s

Social media marketing : a strategic approach. Second Edition

Edition

Second Edition

ISBN/ISSN

9781305502758

Collation

-

Series Title

-

Call Number

658.872 Bar s

Digital marketing strategy : an integrated approach to online marketing. Thir…

Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Index : page 389-399

Social media strategy : marketing, advertising, and public relations in the c…

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.

Five hundred social media marketing tips

Edition

-

ISBN/ISSN

9781482014099

Collation

-

Series Title

-

Call Number

658.8422522 Mac f

Facebook demystified : the 10 critical components of a viral fan page

Edition

-

ISBN/ISSN

9780615762401

Collation

-

Series Title

-

Call Number

658.8422522 Wil f

How to get to the top of google

Edition

-

ISBN/ISSN

9781483952628

Collation

-

Series Title

-

Call Number

658.8422522 Kit h

Digital marketing : strategy, implementation and practice. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781292077611

Collation

702 p. ; 27 cm.

Series Title

-

Call Number

658.87202854678 Cha d