Integrated advertising, promotion & marketing communications. Eighth Global E…

For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps studen…

Electronic commerce 2012 : a managerial and social networks perspectives. Sev…

Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks - all from a managerial perspective.

Digital business and e-commerce management : strategy, implementation and pra…

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good b…

Retail Management : A Strategic Approach. Eleventh Edition

Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.

Optimize : how to attract and engage more customers by integrating SEO, socia…

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tac…

Electronic commerce 2008 : a managerial perspective. Pearson International Ed…

Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.

Permission Marketing : Turning Strangers into Friends, and Friends into Custo…

Called "the ultimate entrepreneur for the Information Age" by "Business Week, " Godin explains Permission Marketing, a concept that shapes a sales pitch sothat consumers winningly accept it.

Retail Management : a strategy approach. Tenth Edition

[This volume] is designed as a one-semester text for students of retailing or retail management. -Pref.

Electronic commerce : security, risk management, and control. Second Edition

The field of electronic commerce has grown rapidly over the past few years. Major corporations and even small businesses are using electronic commerce as a channel of distribution. This growth has led to the need for business students to understand the security, risk management, and control issues related to electronic commerce.

E-commerce : business, technology and society. Fourth Edition

This comprehensive guide to e-commerce emphasizes the three major driving forces behind e-commerce, to provide a coherent conceptual framework for understanding the field: technology change, business development and social issues.

E-Commerce business model 2020

Learn The Art of Making Tons of Money From Home With These Simple Yet Proven and Updated Online Marketing Strategies! Do you want to achieve complete financial freedom so that you are not affected by inflation? Are you unhappy with your limited earning potential at your traditional job? Or maybe, you are just looking to generate an alternate revenue stream to secure your family's future? If so,…

The no B.S. guide to direct marketing

This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new case history examples and samples from new guest contributors-each with extraordinary, current successKennedy dares marketers to dram…

Launching: for marketer and enterpreneur

Edition

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ISBN/ISSN

10979223280x

Collation

332 p.

Series Title

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Call Number

658.8720 Jon I

Handbook of direct mail : the dialogue method of direct written sales communi…

The winner of the International Direct Marketing Association shares the secrets of his success. Vogele analyzes the factors that make persuasive and profitable direct mail pieces and provides an important guide to opening and maintaining dialogue with customers.

Cara gampang cari duit dari rumah : Forex On-line tradingTren investasi masa …

Edition

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ISBN/ISSN

9789792700312

Collation

xxvi, 128 hlm. ; 21 cm.

Series Title

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Call Number

658.84 Riz c

Electronic Commerce : a managerial perspective

A core text for a one-semester course in Electronic Commerce, and a supplement for courses on the Internet or Information Technology. Reflecting - and integrating - the authors' extensive experiences as academicians, consultants, and practitioners, this is the first college textbook entirely dedicated to Electronic Commerce (EC). A comprehensive overview and sourcebook of EC from an unbiased po…

Electronic Commerce 2010: A Managerial Perspective

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and …

Retailing: Integrated Retail Management

This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how k…

Entrepreneutship in Action : A Retail Store Simulation

Many design students dream of opening a retail store of their own, but the actual process of starting their own business can be quite daunting. Entrepreneurship in Action: A Retail Store Simulation provides an opportunity to practice all the steps necessary to conceptualize, develop, open, and finally operate a business in the safe and nurturing environment of the classroom. As they prepare to …