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Found 1 from your keywords: author=Kennedy, Dan S.
cover
The no B.S. guide to direct marketing
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Kennedy, Dan S.

This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new case history examples and samples from new guest contributors-each with extraordinary, current successKennedy dares marketers to dram…

Edition
-
ISBN/ISSN
9781599185019
Collation
173 p. ; 23 cm.
Series Title
-
Call Number
658.872 Ken n
Availability1
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