This book shows how to build and manage your personal brand
From this book, we learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth. Index : page 233-238
This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Appendix : page 193-215. Notes : page 216-226. Glossary : page 227-230. Bibliography : page 231-232. Index : page 235-244.