B2B Brand Management

Edition

-

ISBN/ISSN

9789797986230

Collation

383 p.

Series Title

-

Call Number

658.82722 Pfo b

A branded world : adventures in public relations and the creation of superbrands

Table of contents

IMC : using advertising and promotion to build brands

IMC goes beyond most books on the market today to concentrate not only on functions but also on integration and organization - the very foundations of effective marketing. Answering questions of "when to use, how to use, and who should be involved, " it provides concrete tools and strategies for managing the ongoing dialogue between buyers and sellers, creating and sending convincing brand mess…

Likeable social media : how to delight your customers, create an irresistible…

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…

Blog marketing : Cara baru yang revolusioer untuk meningkatkan penjualan, mem…

Edition

-

ISBN/ISSN

9789792700893

Collation

xix, 340 hlm. ; 23 cm.

Series Title

-

Call Number

658.827 Wri b

Global brand integrity management : how to protect your product in today's co…

This book features a foreword by Larry Malloy, Vice President of Brand Integrity, Johnson & Johnson. It includes international case studies. It offers specific metrics that can be used for brand protection polices

Personal brands : manage your life with talent and turn it into a unique expe…

Learn how to build and manage your personal brand, with reflections on brand analysis and brand management in the commercial world

Brand activation : implementing the real drivers of sales and profit

Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept of 'brand activation' has become an overused buzzword in the sales and marketing world. The term is bandied about as a catch-all to define anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insight…

The Brand Handbook

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the mos…

Brand storytelling : put customers at the heart of your brand story. Second E…

From this book, we learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth. Index : page 233-238

Strategic brand management : building, measuring, and managing brand equity. …

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text…

Brand bible : the complete guide to building, designing, and sustaining brands

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials an…

Brand bible : the complete guide to building, designing, and sustaining brands

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials an…

Marketing communications : fame, influencers and agility. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781292400327

Collation

628 p. ; 27 cm.

Series Title

-

Call Number

658.802 Fil m

Bukan Sekadar Kopi : Prinsip-Prinsip Di Balik Sukses Starbucks

Edition

-

ISBN/ISSN

9789792238815

Collation

-

Series Title

-

Call Number

658.82722 Gol b

BrandingUSA 4

All aspects of branding and image building are presented. Design firms from cities across the U.S. showcase their best brand-building work. Featured are branding solutions as broad, varied and innovative as is the graphic design/branding industry.

Brand Yourself

Edition

-

ISBN/ISSN

9786022518105

Collation

132 p. ; 21 cm.

Series Title

-

Call Number

658.8343 Bir b

Building brand communities : how organizations succeed by creating belonging

This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Appendix : page 193-215. Notes : page 216-226. Glossary : page 227-230. Bibliography : page 231-232. Index : page 235-244.

The power of brand aura

Berangkat dari hasil pengamatan penulis terhadap beberapa brand yang menjadi pilihan dan disukai oleh konsumennya, buku ini menawarkan gambaran kepada pembaca tentang proses yang perlu dilalui oleh pemilik brand agar brand-nya dapat memancarkan aura dan terus menjadi pilihan bagi konsumennya.

Designing brand identity : a comprehensive guide to the world of brands and b…

Edition

Sixth edition

ISBN/ISSN

9781119984818

Collation

352 p. ; 26 cm.

Series Title

-

Call Number

658.827 Whe d