Practicing communication ethics : development, discernment, and decision maki…

Takes an applied approach to communication ethics emphasizing the development of personal standards for use in personal, professional, and social life Core textbook for communication and media ethics courses 3rd edition features new content focused on digital communication, trauma, partisan political divisions, and the COVID-19 pandemic Online resources for instructors include instructor's manu…

Analyzing media messages : using quantitative content analysis in research. F…

Analyzing Media Messages, Fourth Editionprovides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of d…

Media Literacy. Fourth Edition

"Media Literacy is a captivating, engaging, reader-friendly textbook essential for introductory Media Studies courses in communication, sociology, film studies, and English." -SirReadaLot.org In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Fourth Edition uses an engaging and conversational style to help …

Gender, race, and class in media : a critical reader. Fourth Edition

This provocative new edition of Gender, Race, and Class in Media engages students with a comprehensive introduction to mass media studies. Editors Gail Dines and Jean M. Humez present new and classic readings that critically analyze some of the most pervasive and influential forms of media entertainment culture, including advertising, reality tv shows, sitcoms and dramatic series, pornography, …

Fundamentals of media effects. Second Edition

"Mass media's potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame “the media” for many of society's problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to…

Data for journalists : a practical guide for computer-assisted reporting. Fif…

Previous editions titled: Computer-assisted reporting.

Millennials, news, and social media : is news engagement a thing of the past?…

Five years after the first edition of Millennials, News, and Social Media: Is News Engagement a Thing of the Past? was published, a focus on the Millennial generation's relationship with news is more important than ever. This revised and updated book reports the results of a new survey that reveals changes in news consumption habits and attitudes while painting a detailed portrait of Millennial…

Intermediate accounting. Sixteenth Edition

This intermediate accounting text links accounting principles to the central activities of a business. A user/decision making approach, combined with the necessary coverage of GAAP, prepares the student to understand accounting in terms of a business' activities, which reflects the broadening definition of accounting today. The text's efficient format does not overwhelm students, and its access…

Intermediate accounting. Second International Edition

Keeping its finger on the pulse of the profession, the new twelfth edition update of this bestselling book effectively prepares readers for their accounting futures. They'll find the latest information in the field, including Sarbanes-Oxley Act legislation as well as proven tips for passing the computerized CPA exam. Reflecting the demands for entry-level accountants, the focus of this book is …

Introducing communication theory : analysis and application. Third Edition

Introducing Communication Theory: Analysis and Application focuses on the links among theory and everyday experiences. The text uses an engaging writing style to present the concept of theory, and helps students become insightful critical thinkers.

Strategic management in the media : from theory to practice. Second Edition

'Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.' – Eli Noam, Columbia Business School 'A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich a…

Media, journalism, and communication : a student's guide

Helping students think wisely about journalism, media, and communication in a digital age, this volume examines the impact of technological advances on how we process information and connect with others.

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Scratch 2.0 : beginner's guide : learn to program while creating interactive …

The book uses stepbystep instructions along with full code listings for each exercise. After each exercise, the author pauses to reflect, explain, and offer insights before building on the project.The author approaches the content with the belief that we are all teachers and that you are reading this book not only because you want to learn, but because you want to share your knowledge with othe…

Introduction to mass communication : media literacy and culture. Updated Eigh…

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media pr…

Social media communication : concepts, practices, data, law and ethics. Secon…

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lips…

Mass communication theory : foundations, ferment, and future. Seventh Edition

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces students to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future. Written in an accessible writing style, th…

The dynamics of persuasion : communication and attitudes in the 21st century.…

Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion …