This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field…
Included Glossary and Index
The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. Included Appendix and Index
Management: Leading and Collaborating in aCompetitiveWorld is written from the perspective of a current manager and emphasizes six essential performance dimensions: cost, quality, speed, innovation, service, and sustainability. Included Glossary and Index
Human Resource Management: Gaining a Competitive Advantage offers comprehensive coverage of HRM concepts that teach students how to strategically overcome challenges and gain competitive advantage in the workplace. Included Glossary and Index
n this [book]...innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership. Now with a foreword by Marc Benioff, the cofounder and CEO of Salesforce, Christensen explains why most companies miss out on new waves of innovation. Included Index
This comprehensive guide breaks the buzzword barrier and delivers clear, actionable strategies to drive real business value. Whether you're a business executive, tech leader, transformation consultant, or decision-maker, this book provides the foundations you need to confidently lead your organization through change.
This Book serves as a strategic roadmap for organizations navigating the shift from traditional business models to technology-driven ecosystems. Rather than focusing solely on the "IT" side of things, it treats digital transformation as a fundamental cultural and structural overhaul.
This journal explores the latest theoretical and practical issues, including database systems, management information systems, system analysis and development, system project management information, programming, mobile information system, and other topics related to Information Systems
This journal provides insights and perspectives for scholars, educators, students, practitioners, policy-makers and decision-makers on marketing management, operation management, financial management, human resource management, entrepreneurship and other areas related with management
This journals tells about the application of technology, innovation, and management, in developing the potential of national business in particular related to economy, business, and management sectors.
This journals tells about the application of technology, innovation, and management, in developing the potential of national business in particular related to economy, business, and management sectors.
This journals tells about the application of technology, innovation, and management, in developing the potential of national business in particular related to economy, business, and management sectors.
This journals tells about the application of technology, innovation, and management, in developing the potential of national business in particular related to economy, business, and management sectors.
This journals tells about the application of technology, innovation, and management, in developing the potential of national business in particular related to economy, business, and management sectors.
This journals tells about the application of technology, innovation, and management, in developing the potential of national business in particular related to economy, business, and management sectors.