Fundamentals of multimedia

For one-semester, advanced undergraduate/graduate-level Multimedia courses in departments of Computer Science, Engineering, CIS, and IT.This text fills a gap in the rapidly growing field of multimedia by introducing advanced programming students to the basic concepts of multimedia. Written by experienced teachers, this text evolved from materials used in class and forms the basis for all of the…

Feature Writing For Newspapers and Magazines. Sixth Edition

Using experience-driven advice and compelling articles from scores of newspaper and magazine writers, Feature Writing for Newspapers and Magazines shows how award-winning journalists achieve excellence and national recognition. This bookhelps the reader cultivate vital journalistic skills with a thorough discussion about creating and refining article ideas, conducting research and interviews, w…

Guide Media relations

Plot your course: setting your media strategy Cast your line: developing proactive media relations Caught on the hook: responding to media calls Count the catch: dealing with the financial media Batten down the hatches: handling the media in a crisis

Entertainment marketing & communication : selling branded performance, people…

'Entertainment Marketing & Communication' focuses specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.

Organizational change : creating change through strategic communication. Seco…

A comprehensive guide to essential theories and practices of change creation and implementation Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches…

Communication Theories. Second Edition

Edition

Second Edition

ISBN/ISSN

9780071238359

Collation

355 p.

Series Title

-

Call Number

302.20121 Mil c

Introducing Communication Theory : Analysis and application. Fourth Edition

This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

Understanding Corporate Communication

This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases and practical models.

Reputation management : the key to successful public relations, corporate com…

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organization…

Understanding communication research methods : a theoretical and practical ap…

Edition

Fourth Edition, 2025

ISBN/ISSN

9781032557380

Collation

333 p. ; 26 cm.

Series Title

-

Call Number

302.2 Cro u

Influencer marketing : building brand communities and engagement. Second Edition

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index

Corporate Communication about Climate Change : villians, victims, and white k…

Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process. Includes Index

Experiencing Intercultural Communication: An Introduction. Third Internationa…

This introductory text covers the core concepts of intercultural communication and offers students a basic skill-building framework designed to be used every day for communicating across cultures. By using the "building blocks" of the framework in different ways, students will understand the complexities of intercultural interaction and learn about other cultures as well as their relationships …

Corporate communication. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780072990546

Collation

xviii, 270 hlm. : ilus. ; 23 cm.

Series Title

-

Call Number

658.45 Arg c

Jurnal komunikasi Indonesia : Volume 2 Nomor 1 April 2013

Edition

Volume 2 Nomor 1 April 2013

ISBN/ISSN

23019816

Collation

-

Series Title

Jurnal komunikasi Indonesia

Call Number

Ref 302.2 Dep p

TOEIC : test of English for international communication with audio compact di…

Edition

Fourth Edition

ISBN/ISSN

9780764179518

Collation

-

Series Title

-

Call Number

428.007621 Lou t

Computational Collective Intelligence. Technologies and Applications : 6th In…

This book constitutes the refereed proceedings of the 6th International Conference on Collective Intelligence, ICCCI 2014, held in Seoul, Korea, in September 2014. The 70 full papers presented were carefully reviewed and selected from 205 submissions. They address topics such as knowledge integration, data mining for collective processing, fuzzy, modal and collective systems, nature inspired sy…

Communication Ethics Literacy : Dialogue and Difference. Second Edition

Edition

Second Edition

ISBN/ISSN

9781524936334

Collation

-

Series Title

-

Call Number

175.22 Arn c

CCNA: Cisco Certified Network Associate Security Study Guide (EXA-640 -553). …

Edition

Fifth Edition

ISBN/ISSN

9780470110096

Collation

791p, ilus, 25 cm

Series Title

-

Call Number

005.807622 Dea c

Integrated marketing communication : creative strategy from idea to implement…

New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.