The repotition of communication in the dynamic of convergence : reposisi komu…

Edition

-

ISBN/ISSN

9786029413007

Collation

-

Series Title

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Call Number

302.23 War t

Social media is bullshit

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—every…

The why generation : understanding how digital youth view today's changing world

This book will give a brief, if not encapsulating, glimpse into the world of the whY Generation. We as a group of students have been broken apart, analyzed, and defined by those generations that consider us naive to the world they inhabit. Though lacking in age, our generation contains what will be considered some of the greatest minds of all time. Though impossible to perceive in full at this …

When words collide : a media writerʼs guide to grammar and style. Ninth Edition

Offering solutions for today's cross-platform, multi-media writing environment, Kessler and McDonald's WHEN WORDS COLLIDE, 9e is praised by students and instructors alike for its straightforward presentation of grammar and writing guidelines. This versatile handbook is an excellent resource for beginning students as well as seasoned media writers. It delivers concise, clear explanations and exa…

Intermediate Accounting. Seventeenth Edition

Study the central activities of a business, including today's hot topics, to learn accounting principles! INTERMEDIATE ACCOUNTING, International Edition presents a user/decision-making approach, combined with the necessary coverage of GAAP, to help you understand accounting in terms of what goes on in an actual business. The text's efficient format is not overwhelming, and it blends the core co…

Media Writing Print, Broadcast, Online, and Public Relations. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781032495804

Collation

455 p. ; 26 cm.

Series Title

-

Call Number

808.066302 Whi m

The media handbook : a complete guide to advertising media selection, plannin…

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today¿s industry professionals. Author Helen Katz looks at th…

Media effects research : a basic overview. Fifth Edition

Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measu…

Media law and ethics. Fifth Edition

'Media Law and Ethics' is a truly comprehensive overview and a thoughtful introduction to media law principle and cases as well as related ethical concerns relevant to the practice of professional communication. Since it integrates both current law and ethical queries, it is ideal for both undergraduate and graduate courses in media law and ethics. New co-author Dr Kyu Ho Youm helps provide thi…

Writing and editing for digital media. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9781032114682

Collation

342 p. ; 26 cm.

Series Title

-

Call Number

808.02 Car w

Making media : foundations of sound and image production. Fourth Edition

Takes the media production process and deconstructs it into its most basic components. Students will learn the basic concepts of media production - frame, sound, light, time, motion, and sequencing - and be able to apply them to any medium they choose, from film and television to fine art and online applications. They will also become well-grounded in the digital work environment and the tools …

Mixed media : moral distinctions in advertising, public relations, and journa…

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. It serves as an indispensable starting point for those looking to develop an ethical framework with regards to mass media.

Digital storytelling : a creator's guide to interactive entertainment. Third …

"Digital Storytelling shows you how to create immersive, interactive narratives across a bevy of platforms, devices, and media. From age-old, storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of entertainment like social media, transmedia, games, apps, and second screen experiences. The way a story is told, a message is delivered, or …

Timing for Animation: 40th Anniversary Edition. Third Edition

Edition

Third Edition

ISBN/ISSN

9780367527754

Collation

184 p. ; 26 cm.

Series Title

-

Call Number

778.53 Whi t

Media, culture and society : an introduction. Second Edition

'In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society.'– Sonia Livingstone, Professor of Media & Communication, LSE Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in…

The Economics and Financing of Media Companies. Second Edition

This work employs business concepts and analyses to explore the operational activities of media firms and the forces and issues affecting them.

The media at war : communication and conflict in the twentieth century. Secon…

News media, movies, blogs and video games issue constant invitations to picture war, experience the thrill of combat, and revisit battles past. War, it's often said, sells. But what does it take to sell a war, and to what extent can news media be viewed as disinterested reporters of truth? Lively and highly readable, this book explores how wars have been reported, interpreted and perpetuated fr…

How to do media and cultural studies. Second Edition

The Second Edition of this student favorite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question, design the project and write it up. It enables students to have a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters. Now 20% bigger, new fe…

Understanding media economics. Second Edition

'This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute 'This book is a very valuable contribution to the media economic literature' - Richard van der Wurff…

Getting started with transmedia storytelling. Second Edition

This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.