Project management : achieving competitive advantage. Fourth Global Edition

Edition

Fourth Global Edition

ISBN/ISSN

9781292094793

Collation

562 p. ; 26 cm.

Series Title

-

Call Number

658.404 Pin p

Management : a practical introduction. 2024 release

Management: A Practical Introduction empowers students to develop their career readiness. Developed to help students read and learn management with a purpose, it takes a student-centered approach. This is the first product to uniquely integrate a strategic career readiness theme throughout to address employers' concerns about students graduating without being career ready.

Social media strategy : marketing, advertising, and public relations in the c…

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.

Consumer behaviour in tourism. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780367495596

Collation

484 p. ; 25 cm.

Series Title

-

Call Number

658.8342 Hor c

Business model generation : a handbook for visionaries, game changers, and ch…

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practiti…

Handbook Of Corporate Communication And Public Relations

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.

Global marketing and advertising : understanding cultural paradoxes. Fourth E…

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communic…

Essentials of corporate communication : implementing practices for effective …

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leadi…

Conflict management and intercultural communication : the art of intercultura…

Conflict management and harmony building are two key issues of intercultural communication research and merit particular attention in the globally interconnected world. In the expanded second edition, the book explores the effective ways to manage intercultural conflict and develop intercultural harmony, and takes an interdisciplinary approach to address the two issues. The book begins with the…

Management Control Systems. Second European edition

The fully updated, second edition of Management Control Systems supports students to develop an investigative approach to implementing planning and control systems for strategic success. With strong links between theory and modern real-world practices, the new edition reflects developments in global management and business, plus contemporary design and use of management control systems. Student…

Managing innovation : integrating technological, market and organizational ch…

In this seventh edition, we continue our tradition of differentiating our work from that of others by developing its unique characteristics: Strong evidence-based approach to the understanding and practice of managing innovation, drawing upon thousands of research projects, and "Research Notes" on the very latest research findings. Managing Innovation had more than 11,000 citations in Google Sc…

The startup owner's manual : the step-by-step guide for building a great company

The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the 'Lean Startup' movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklist…

The community manager's playbook : how to build brand awareness and customer …

Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playb…

ERP systems for manufacturing supply chains : applications, configuration, an…

ERP Systems for Manufacturing Supply Chains: Applications, Configuration, and Performance provides insight into the core architecture, modules, and process support of ERP systems used in a manufacturing supply chain. This book explains the building blocks of an ERP system and how they can be used to increase performance of manufacturing supply chains.

Organizational theory, design, and change. Seventh Edition

For undergraduate and graduate courses in Organization Theory, Organizational Design, and Organizational Change/Development. Business is changing at break-neck speed so managers must be increasingly active in reorganizing their firms to gain a competitive edge. Organizational Theory, Design, and Change continues to provide students with the most up-to-date and contemporary treatment of the way …

Operations management. Ninth International Edition

The Student video library DVDs and the Student CD-ROM contain supplementary material for Operations management, 9th ed. and Principles of operations management, 7th ed. In the Virtual Office Hours on the DVDs, the authors walk students through each of the chapter solved problems. The video cases which supplement the book's content feature real companies and allow students to watch short video c…

Project Management For Dummies. Second Edition

Track your progress and keep everyone in the know. Overcome scheduling challenges. Today's projects are more complex and technically challenging. How do you lead one successfully from start to finish? This practical guide gives you the tools you need to deal with schedules, budgets, and deadlines while keeping your cool under pressure

Introduction to hospitality. Ninth Edition

Introduction to Hospitality is a lively, comprehensive survey of hospitality, the world's largest industry, designed for tomorrow's leaders. You'll explore the vibrant inner workings of each hospitality segment, including lodging, restaurants, tourism, recreation, attractions, clubs and managerial areas. A core goal of this text is to help you advance your hospitality career. In that spirit,…

Entrepreneurship in Hospitality and Tourism : a Global Perspective. Second Ed…

A new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. With a highly qualified international team of contributors, the editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship

Marketing 5.0: Teknologi Untuk Kemanusiaan

Edition

-

ISBN/ISSN

9786020663449

Collation

ix, 244 p. ; 21 cm.

Series Title

-

Call Number

658.8 Phi m