Starting an Online Business All-in-One For Dummies. Second Edition

If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the v…

E-commerce 2016 : business. technology. society. Twelfth Global Edition

For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the …

Electronic commerce 2012 : a managerial and social networks perspective

Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks--all from a managerial perspective. To keep pace with today's ever-changing technology, the seventh edition has been streamlined--removing mat…

ECommerce best practices : how to market, sell, and service customers with In…

In the increasingly competitive eCommerce market it is best practices that separate the highly profitable, high growth businesses from the "me-too" masses. Learn tools of that have been implemented over the past decade.

Facilitating learning organizations : making learning count. Second Edition

This textbook provides business students with the knowledge and understanding of electronic commerce from a security risk management and control perspective.

Enterprise resource planning systems : systems, life cycle, electronic commer…

Enterprise Resource Planning Systems can provide the foundation for a wide range of e-commerce based processes including web-based ordering and order tracing, inventory management, and built-to-order goods. This book examines the pros and cons of ERP systems, explains how they work, and highlights their role at the heart of e-commerce. The author begins by explaining the background to ERP syste…

Successful direct marketing methods : interactive, database, and customer-bas…

Includes the latest tools and techniques needed for success in today's digital; multi-channel marketplace; this guide offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels. --

Capturing customers.com : Radical strategies for selling and marketing in a w…

From one of the most respected names in sales and marketing technology, "Capturing Customers.com" provides detailed explanations and useful illustrations of tactics for successful selling and marketing of products and services in today's wired world.

Advertising, promotion, and other aspects of integrated marketing communicati…

Edition

Tenth Edition

ISBN/ISSN

9781337282659

Collation

635 p. ; 28 cm.

Series Title

-

Call Number

658.82 Shi a

E-commerce : business, technology, society. Tenth Edition

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the tex…

Integrated advertising, promotion & marketing communications. Eighth Global E…

For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps studen…

Electronic commerce 2012 : a managerial and social networks perspectives. Sev…

Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks - all from a managerial perspective.

Digital business and e-commerce management : strategy, implementation and pra…

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good b…

Retail Management : A Strategic Approach. Eleventh Edition

Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.

Optimize : how to attract and engage more customers by integrating SEO, socia…

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tac…

Electronic commerce 2008 : a managerial perspective. Pearson International Ed…

Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.

Permission Marketing : Turning Strangers into Friends, and Friends into Custo…

Called "the ultimate entrepreneur for the Information Age" by "Business Week, " Godin explains Permission Marketing, a concept that shapes a sales pitch sothat consumers winningly accept it.

Retail Management : a strategy approach. Tenth Edition

[This volume] is designed as a one-semester text for students of retailing or retail management. -Pref.

Electronic commerce : security, risk management, and control. Second Edition

The field of electronic commerce has grown rapidly over the past few years. Major corporations and even small businesses are using electronic commerce as a channel of distribution. This growth has led to the need for business students to understand the security, risk management, and control issues related to electronic commerce.

E-commerce : business, technology and society. Fourth Edition

This comprehensive guide to e-commerce emphasizes the three major driving forces behind e-commerce, to provide a coherent conceptual framework for understanding the field: technology change, business development and social issues.