Digital Branding How to Successfully Build and Measure a Brand Online. Fourth…

Edition

Fourth Edition

ISBN/ISSN

9781398618428

Collation

-

Series Title

-

Call Number

658.827 Row d

Brand management : mastering research, theory and practice. Third Edition

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Lean branding : creating dynamic brands to generate conversion

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

Creative Brief Blueprint

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy

Strategic corporate communication : core concepts for managing your career an…

Strategic corporate communication: core concepts for managing your career and your clients' brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-p…

IMC : using advertising and promotion to build brands

Edition

First Edition

ISBN/ISSN

9780256214765

Collation

-

Series Title

McGraw-Hill/Irwin series in marketing

Call Number

658.82722 Dun i

Likeable social media : how to delight your customers, create an irresistible…

Edition

-

ISBN/ISSN

9780071762342

Collation

-

Series Title

-

Call Number

658.872 Ker l

Personal brands : manage your life with talent and turn it into a unique expe…

This book shows how to build and manage your personal brand

Brand activation : implementing the real drivers of sales and profit

Edition

-

ISBN/ISSN

9780994429308

Collation

-

Series Title

-

Call Number

658.81 Mck b

Brand storytelling : put customers at the heart of your brand story. Second E…

From this book, we learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth. Index : page 233-238

Marketing communications : fame, influencers and agility. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781292400327

Collation

628 p. ; 27 cm.

Series Title

-

Call Number

658.802 Fil m

Brand Yourself

Edition

-

ISBN/ISSN

9786022518105

Collation

132 p. ; 21 cm.

Series Title

-

Call Number

658.8343 Bir b

Building brand communities : how organizations succeed by creating belonging

This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Appendix : page 193-215. Notes : page 216-226. Glossary : page 227-230. Bibliography : page 231-232. Index : page 235-244.

Designing brand identity : a comprehensive guide to the world of brands and b…

Edition

Sixth edition

ISBN/ISSN

9781119984818

Collation

352 p. ; 26 cm.

Series Title

-

Call Number

658.827 Whe d

Digital influence : unleash the power of influencer marketing to accelerate y…

Edition

-

ISBN/ISSN

9783319783956

Collation

-

Series Title

-

Call Number

658.872 Bac d

Designing brand identity : an essential guide for the whole branding team. Fo…

Edition

Fourth Edition

ISBN/ISSN

9781118099209

Collation

-

Series Title

-

Call Number

658.827 Whe d

Designing brand identity : an essential guide for the whole branding team. Fi…

Edition

Fifth Edition

ISBN/ISSN

9781118980828

Collation

324 p. ; 29 cm.

Series Title

-

Call Number

658.827 Whe d

Belonging to the brand : why community is the last great marketing strategy

Edition

-

ISBN/ISSN

9781733553391

Collation

267 p. ; 22 cm.

Series Title

-

Call Number

658.8343 Sch b

Unbranding: 100 pelajaran branding di era disruptif

Edition

-

ISBN/ISSN

9786020484273

Collation

372 p. ; 14 cm.

Series Title

-

Call Number

658.827 Str u

Transmedia brand storytelling : immersive experiences from theory to practice

Edition

-

ISBN/ISSN

9789819940004

Collation

281 p. ; 22 cm.

Series Title

-

Call Number

658.827 Sut t