Covering key areas in marketing and promotion, this text focuses on the marketing and promotion of destinations and venues targeting the business conference and convention market.
There are many ways in which a product can be manufactured but most designers know only a handful of techniques. Informative and incredibly easy to use, this bestselling book discusses more than a hundred production methods in detail. Making It appeals not only to product designers but also to interior, furniture, and graphic designers who need access to a range of production methods, as well a…
"An excellent introductory book" (Review of the First Edition in the International Journal of Electrical Engineering Education) " it will serve as a reference book in this area for a long time" (Review of Revised Edition in Zentralblatt für Mathematik (Germany)) Firmly established as the essential introductory Digital Signal Processing (DSP) text, this second edition reflects the growing impor…
The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising c…
Applying International Financial Reporting Standards, 2nd edition, has been thoroughly updated to refl ect the varied and numerous developments in International Financial Reporting Standards (IFRSs). The expert knowledge and authoritative explanations of the author team have resulted in the book being extensively referenced by both the accounting profession and academics in countries that have …
A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the p…
Most textbooks on business process management focus on either the nuts and bolts of computer simulation or the managerial aspects of business processes. Covering both technical and managerial aspects of business process management, Business Process Modeling, Simulation and Design, Second Edition presents the tools to design effective business processes and the management techniques to operate t…
Anatomy and Physiology of Domestic Animals, Second Edition offers a detailed introduction to the foundations of anatomy and physiology in a wide range of domestic species. Well illustrated throughout, the book provides in-depth information on the guiding principles of this key area of study for animal science students, fostering a thorough understanding of the complex make-up of domestic animal…
The Second Edition of Managing Operations Across the Supply Chain provides a global, supply chain perspective of operations management and in supply chain management courses that do not require an operations management prerequisite. The Second Edition explains familiar operations management topics as viewed through a supply chain management perspective and reflects key shifts in operations mana…
Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.
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An introduction to CFD fundamentals and using commercial CFD software to solve engineering problems, designed for the wide variety of engineering students new to CFD, and for practicing engineers learning CFD for the first time. Combining an appropriate level of mathematical background, worked examples, computer screen shots, and step by step processes, this book walks the reader through modeli…
The PIC microcontroller from Microchip is one of the most widely used 8-bit microcontrollers in the world. In this book, the authors use a step-by-step and systematic approach to show the programming of the PIC18 chip. Examples in both Assembly language and C show how to program many of the PIC18 features such as timers, serial communication, ADC, and SPI.
The second edition of MODERN GARDE MANGER: A GLOBAL PERSPECTIVE, was written for both the working chef and the serious student engaged in the practice and study of culinary arts. The first edition was winner of the International Association of Culinary Professionals (IACP) Cookbook Award. Its carefully researched information and fully tested recipes span the international spectrum of the modern…
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how t…