Business and society : stakeholders, ethics, public policy. Fourteenth Edition

Business and Society: Stakeholders, Ethics, Public Policy, 14e by Lawrence and Weber has continued through several successive author teams to be the market-leader in its field. This new edition highlights why government regulation is sometimes required as well as new models of business-community collaboration. The authors believe that businesses have social (as well as economic) responsibilitie…

Basic marketing research : Integration of social media. Fourth Edition

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills

Automation, production systems, and computer integrated manufacturing. Fourth…

Automation, Production Systems, and Computer-Integrated Manufacturing is appropriate for advanced undergraduate/ graduate-level courses in Automation, Production Systems, and Computer-Integrated Manufacturing. This exploration of the technical and engineering aspects of automated production systems provides the most advanced, comprehensive, and balanced coverage of the subject of any text on th…

The Elements of Typographic Style. Fourth Edition

Long the preserve of trained specialists alone, typography is now a territory open to everyone equipped with a computer. For millions, the ability to produce effective printed documents has lately become, like effective speaking and writing, an essential professional skill and an important source of personal satisfaction. Far more than a style guide, this book is a brief history of typographic …

Corporate finance. Fourth Edition

For MBA/graduate students taking a course in corporate finance. An Emphasis on Core Financial Principles to Elevate Individuals' Financial Decision Making Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance textbooks. Corporate Finance, 4th Edition blends coverage of time-tested princi…

Digital Design. Fourth Edition

CD-ROM contains: evalutaiton versions of Synapticad's WaveFormer Pro -- TestBencher Pro -- Verilogger Pro -- DataSheet Pro -- TimeDiagrammer Pro -- author-supplied HDL example files.

Visual Merchandising: window displays and in-store experience. Fourth Edition

Write well. Live well. The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing. With 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher, discover how to write well - and thrive. This comprehensive guide to visual mer…

Operations management : sustainability and supply chain management. Fourteent…

Edition

Fourteenth Global Edition

ISBN/ISSN

9781292444833

Collation

129 p. ; 25 cm.

Series Title

-

Call Number

658.05 Hei o

Introduction to robotics : mechanics and control. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9781292164939

Collation

446 p. ; 24 cm.

Series Title

-

Call Number

629.892 Cra i

Digital marketing : a practical approach. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780367706593

Collation

355 p. ; 25 cm.

Series Title

-

Call Number

658.84 Cha d

Marketing communications. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9781529781212

Collation

415 p. ; 26 cm.

Series Title

-

Call Number

658.802 Ega m

Essentials of services marketing. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9781292425191

Collation

-

Series Title

-

Call Number

658.8 Wir e

Planning and managing public relations campaigns : a strategic approach. Four…

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of "Planning and Managing Public Relations Campaigns" provides a revised and more dynamic 12-step planning modelto help all practitioners implement and run a campaign. With n…

Concepts in enterprise resource planning. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9781111820398

Collation

254 p. ; 24 cm.

Series Title

-

Call Number

658.05 Wag c

The IMC handbook : readings and cases in integrated marketing communications.…

A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. "As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar ... While the system was personal, it wasn't very efficient ... As th…

Information systems for managers : texts and cases. Second Edition

The two versions of Piccoli: a second edition of IS for Managers: Text and Cases and a first edition of a text only version, titled Essentials of IS for Managers offer an engaging, non-academic style and actionable frameworks to help readers develop value added IT-dependent strategic initiatives. The version with cases offers an "all in one" book for those who don't want to choose their own cas…

MOST work measurement systems. Third Edition

This book is an essential guide for those in training for their MOST® certification and a great value to anyone looking to enhance their marketability to prospective employers. Revised to accommodate the evolving needs of current and emerging industries, the third edition clarifies the working rules and data card format for BasicMOST®, MiniMOST® and MaxiMOST®, presents a thorough descriptio…

Evaluating public relations : a guide to planning, research and measurement. …

Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.

Geometric and engineering drawing. Third Edition

For all students and lecturers of basic engineering and technical drawing The new edition of this successful text describes all the geometric instructions and engineering drawing information, likely to be needed by anyone preparing or interpreting drawings or designs. There are also plenty of exercises to practise these principles.

Approaches to training and development. Third Edition

Approaches to Training and Development provides a comprehensive and practical introduction to the field of organizational training and human-resource development. It surveys the methods, functions, and goals of training--from needs assessment to implementation--illustrating each step of an effective training program. This new edition includes updates throughout, with fresh examples and current …