Ever wondered why some pages have millions of fans, while others only have maybe a hundred? Huge fan bases, viral campaigns, and brand building via facebook isn't an accident or guesswork. This 35 page book will show you how I've engineered campaign after campaign to go viral for any brand. You'll get a look inside how to generate massive followings on facebook for yourself or your brand. Here'…
Europe's Bestselling SEO Book Just Got Even Better!New edition re-written for 2015, including more case studies than ever before***Includes FREE Book: How to Get to the Top of Google+ Local/Google Maps******Includes FREE Expert Website, SEO & Marketing Review and Strategic Plan worth £186*** Europe's Bestselling SEO Book in History: #1 in Advertising #1 in Web Marketing #1 in Sales and Marketi…
This engaging book lays the foundation for readers to succeed on the CPA exam and ultimately in their professional practice. The new edition continues to reflect the conversational style and clarity that has made this a leader in the market. It explores the key concepts and principles while using the PepsiCo financial statement to clearly show how the information is applied in the real world. T…
As you read this, thousands of remote computers are refining secret models of who you are, using the information to make huge fortunes for a few people. Does the future have to be this way? How can we change it? In this visionary book Jaron Lanier imagines an alternative, where economic power is given back to creators. Drawing on sources ranging from ancient philosophy to the latest technology,…
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Few companies have so consistently inspired management best practices as Toyota. In everything from strategic operational design and quality improvement to integrated product development and management training, the company has achieved success through constant innovation. This collection shows just how Toyota does it and how you can apply these same lessons to fuel success in your company.
This is a thorough study and analysis of all generally accepted accounting principles (GAAP) for 2008, restating the original, highly technical pronouncements in easy-to-understand terms while providing battle-tested implementation guidance and real-world examples.
For undergraduate Mechanics of Materials courses in Mechanical, Civil, and Aerospace Engineering departments. Thorough coverage, a highly visual presentation, and increased problem solving from an author you trust. Mechanics of Materials clearly and thoroughly presents the theory and supports the application of essential mechanics of materials principles. Professor Hibbeler's concise writing st…
INTERNATIONAL FINANCIAL MANAGEMENT, 10e, International Edition builds on fundamental principles of corporate finance to provide the information and insights you need to succeed in today's dynamic global business environment. This thorough text includes a detailed introduction to the world of international finance, in which multinational corporations continue to expand and play an increasingly i…
For Principles of Management courses. The Practical Tools of Management Presented Through In-depth Practice Fundamentals of Management is the most engaging and up-to-date introduction to management resource on the market today. Covering the essential concepts of management, it provides a solid foundation for understanding the key issues and offers a strong, practical focus, including the latest…
Written by Jerald Greenberg, 'Behavior in Organizations' explains key managerial areas such as leadership, motivation, stress management, and management of change.
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the tex…
Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections a…
Fox & McDonald’s Introduction to Fluid Mechanics 9th Edition has been one of the most widely adopted textbooks in the field. This highly-regarded text continues to provide readers with a balanced and comprehensive approach to mastering critical concepts, incorporating a proven problem-solving methodology that helps readers develop an orderly plan to finding the right solution and relating res…
The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as …