Demystifies every aspect of wine: grape varieties, winemaking techniques, different types and styles of wine, how to read a wine label, and how to evaluate a wine in just 60 seconds
Today’s readers can prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful at any stage of career development. This edition emphasizes how to use social media techniques, detailed in th…
For senior/graduate-level courses in discrete-time signal processing. The definitive, authoritative text on DSP, ideal for those with an introductory-level knowledge of signals and systems. Written by prominent, DSP pioneers, it provides thorough treatment of the fundamental theorems and properties of discrete-time linear systems, filtering, sampling, and discrete-time Fourier analysis. By focu…
MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Pe…
This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leadi…
Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.
The creation of an integral marketing culture with an international perspective is a major challenge for any business. This book explores the implications of this challenge for the future role of marketing. Based on firsthand research among some of Europe's top companies, the authors show how these businesses have restructured their organizations to meet today's challenges.
This collection of unusual ways to help promote a business shows that not all promotional ideas have to be large-scale or involve a large budget. The suggestions range from giving away something when it's least expected, and helping avoid negative chatter, to ways to ensure that customers really do help spread the good word about your company.
From interviewing a potential employee to giving a presentation, this handbook provides solutions to 101 different communication problems. It seeks to enable the reader to avoid the pitfalls and convey their message successfully.
Designed with serious job hunters in mind, this handbook tackles the fear of every interviewee - being asked a question he can't find an answer to, such as: what can you do for us that someone else cannot do?; what are the reasons for your success?; and what decisions are most difficult for you?
Interviews with chief executives from major companies in the United States and other countries, as well as government leaders, discuss how they adapt to changes in the leadership role.
How to Be a Better Series-- A concise, practical guide to managing time in the successful How To Be Better series from Kogan Page.
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Meredith Belbin's latest work draws on recent research into the nature of work itself. By understanding work, managers can allocate tasks more effectively.
"Powerful Communication Skills" teaches readers how to speak clearly, listen accurately, and assert themselves effectively. Developing powerful methods of sharing information--whether it's reading, writing, speaking, or listening--can help readers attain higher self-esteem and positive company morale.