Discover the tools for knowing the costs your company should cut, without impacting its ability to deliver goods and services New from Steve Bragg, this book provides the tools for determining which costs a company should cut, without impacting its ability to deliver goods and services. It explains how to use throughput analysis in order to locate bottleneck operations in a company, which in tu…
While there is growing interest in IFRS within the US, interest outside the US has exploded. Weygandt's fourth edition of Financial Accounting: IFRS highlights the integration of more US GAAP rules, a desired feature as more foreign companies find the United States to be their largest market. The highly anticipated new edition retains each of the key features (e.g. TOC, writing style, pedagogy,…
Sustainable environmental control through building design Heating, Cooling, and Lighting is the industry standard text on environmental control systems with the emphasis on sustainable design. By detailing the many factors that contribute to the comfort in a building, this book helps architects minimize mechanical systems and energy usage over the life of the building by siting, building design…
Updated and expanded, this new edition contains advice on improving business communication skills. Examples and exercises are provided to allow readers to monitor their progress.
Massively Networked: How the convergence of social media and technology is changing your life catches you up on the astonishing technological and social media innovations available now that can affect everything from your health, to your community, to how you think about earning a living. How you imagine your life literally matters now more than ever before. Massively Networked, a groundbreakin…
Discover what happens when you add artmaking and bookbinding together. With Book + Art, explore the basics of surfaces, images and words in order to create provocative works of art with layers of meaning. Whether you're altering a pre-made book or creating your own, here you'll find both the instruction and the inspiration to get it done. In addition to learning mixed-media techniques—such as…
"The book's approach is based on the mnemonic DASH-the four critical components most needed for writers working under pressure - direction, acceleration, strength, and health."--BOOK JACKET.
Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing …
Virtually all hob hunting experts agree that networking is the best way to find a great job. But most people don't have connections to the decision makers who do the hiring. Orville Pierson, a top expert in job hunting, tells you how to succeed by effectively using your current circle of contacts. He cuts through the myths and misunderstanding to shouw you how millions of job hunters have netwo…
Because the properties of objects are largely determined by their geometric features, shape analysis and classification are essential to almost every applied scientific and technological area. A detailed understanding of the geometrical features of real-world entities (e.g., molecules, organs, materials and components) can provide important clues about their origin and function. When properly a…
Presents managers with models for success via explicit examples of management innovation. This book provides context with examples of key business innovations
The Intangibles. The X-Factors. 1. The Big Idea 2. Your Vision 3. High Margins and Premium Prices 4. Get It Out The Door 5. Test and Improve 6. Listen and Shift 7. Create Zealots 8. What's Next? 9. Tap Your Mastermind 10. Create the Fun 11. Create the Impact Shattering the myth that you need money to make money, serial entrepreneur and millionaire Yanik Silver reveals the 11 X-Factors to turn y…
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gai…
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the mos…
An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.
This invaluable resource demystifies the complex, rapidly changing, and sometimes confusing world of digital print technologies. It describes the major digital printing processes used by photographers and artists over the past forty years, explaining and illustrating materials and their deterioration, methods of identification, and options for acquiring and preserving digital prints. A removabl…
As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This illustrated book offers an overview of these revolutionary techniques, media and ideas.
In this handbook, you'll discover how to improve employee motivation through five key areas: team-building, communication, delegation, recognition, and financial incentives.