Business Research Methods. Eleventh Edition

1. INTRODUCTION 2. RESEARCH PROBLEM 3. RESEARCH DESIGN 4. SAMPLING 5. DATA COLLECTION AND PROCESSING 6. ANALYSIS AND INTERPRETATION OF DATA.

Principles of Contemporary Marketing. Fourteenth International Edition

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Effective training : systems, strategies, and practices. Fifth Edition

Effective Training: Systems, Strategies, and Practices is the first book to put training into the larger context of an organization's overall objectives and strategy. The book also presents a comprehensive model of the training process, guiding the reader step-by-step from initial needs analysis through the evaluation of a training program's effectiveness; shows the relationship between trainin…

Advertising and promotion : an integrated marketing communications perspectiv…

We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students. In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' promo…

Auditing And Assurance Services : An Integrated Approach. Fourteenth Edition

Offering coverage of the entire audit process, this text takes students step by step through each audit cycle, then shows how each step relates to the process as a whole. Increased emphasis is placed on e-commerce.

Auditing and Assurance Services : An Integrated Approach. Fifteenth Global Ed…

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pea…

Auditing and Assurance Services : An Integrated Approach. Fifteenth Edition

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pea…

Fundamentals of electric circuits. Fifth International Student Edition

Alexander and Sadiku's fifth edition of Fundamentals of Electric Circuits continues in the spirit of its successful previous editions, with the objective of presenting circuit analysis in a manner that is clearer, more interesting, and easier to understand than other, more traditional texts. Students are introduced to the sound, six-step problem solving methodology in chapter one, and are consi…

Introduction to operations research. Tenth Edition

For over four decades, Introduction to Operations Research by Frederick Hillier has been the classic text on operations research. While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. One way is by incorporating a wealth of state-of-the-art, user-friendly software and more coverage of business applications t…

Managerial accounting. Second Edition

Edition

Second Edition

ISBN/ISSN

9781259011825

Collation

969 p. ; 28 cm.

Series Title

-

Call Number

658.1511 Gra m

Juran's quality management and analysis. Sixth Edition

Provides students and professionals with an authoritative treatment of the subject that goes beyond statistical techniques. This title focuses on managing for quality.

Brand mascots : and other marketing animals

Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. Featuring case studies and empirical analyses from around the world this book presents the latest thinking on beast-based brands. Entirely qualitative in conten…

Global brand integrity management : how to protect your product in today's co…

This book features a foreword by Larry Malloy, Vice President of Brand Integrity, Johnson & Johnson. It includes international case studies. It offers specific metrics that can be used for brand protection polices

Electronics fundamentals : circuits, devices, and applications. Ninth Global …

Electronics Fundamentals provides both practical and theoretical coverage of electrical, magnetic and electronics concepts Appendix : page 1085-1103. Glossary : page 1116-1125. Index : page 1126-1132.

Financial accounting fundamentals : media integrated. Fourth Edition

Wild’s Financial Accounting Fundamentals responds to the market’s request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today’s students. Its innovation is reflected in its extensive use of small business examples, the integration of new technology learning tools, superior end-of-chapter material,…

Financial Statement Analysis. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9780071086387

Collation

-

Series Title

-

Call Number

657.320 Sub f

Compensation. Eleventh Edition

Compensation, 11th Edition, by Milkovich, Newman and Gerhart is the market-leading text in this course area. It offers instructors current research material, in depth discussion of topics, integration of Internet coverage, excellent pedagogy, and a truly engaging writing style. The authors consult with leading businesses, have won teaching awards, and publish in the leading journals. This text …

Essentials of accounting for governmental and not-for-profit organizations. T…

Copley's Essentials of Accounting for Governmental and Not-for-Profit Organizations, 12e is best suited for those professors whose objective is to provide more concise coverage than what is available in larger texts. The main focus of this text is on the preparation of external financial statements which is a challenge for governmental reporting. The approach in this edition is similar to that …

The handbook of strategic public relations and integrated marketing communica…

The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as w…

Supply Chain Logistics Management. Second Edition

Supply Chain Logistics Management is exciting and promises to bolster traditional logistics courses and invigorate supply chain management courses, by examining traditional logistics issues within the context of the supply chain. Supply Chain Logistics Management integrates technology and provides a solid foundation that clearly describes the role of logistics within the supply chain, portrayin…