This book is written to provide an overview of the broadly defined area of international accounting, but that focuses on the accounting issues related to international business activities and foreign operations.
This texts builds on the tradition of excellence that instructors and students have come to associate with the Ross, Westerfield and Jordan series. It blends comprehensive coverage of modern research with an emphasis on practical applications. Written with one strongly held principle that corporate finance should be developed and taught in terms of a few integrated, powerful ideas, three basic …
Nigel Cross, one of design's foremost scholars, explores through observation, analysis and reflection the often enigmatic elements of design thinking. Detailed case studies provide commentary on specific examples of design innovation and development, with interspersed chapters providing research-based overviews of design cognition. Include bibliography and index
This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases and practical models.
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organization…
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index
This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index
Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process. Includes Index
This book is written for students and teachers engaged in electrical and computer engineering (ECE) design projects, primarily in the senior year. It guides students and faculty through the steps necessary for the successful execution of design projects. The objective of the text is to provide a treatment of the design process in ECE with a sound academic basis that is integrated with practical…
Hilton/Maher/Selto (HMS) is for instructors who want to teach students to manage costs and not just account for costs. HMS maintains that, "Costs don't just happen," and with a pro-active approach toward costs, managers who understand cost implications as well as accountants can add value to an organization. Hilton, Maher, Selto focuses on having students learn to make decisions by the use of C…
Indeks
This textbook provides business students with the knowledge and understanding of electronic commerce from a security risk management and control perspective.
Pengetahuan dan wawasan mengenai kontrak konstruksi merupakan hal yang krusial bagi keberhasilan sebuah proyek. Dengan memahami peran dan seluk-beluk kontrak, pihak-pihak yang terlibat dalam industri jasa konstruksi, baik kontraktor, pemilik proyek, maupun konsultan dapat membuat dan menegosiasikan kontrak konstruksi secara lebih baik dan berimbang serta dapat mencegah, atau setidaknya meminima…
Dalam buku ini, Rhenald Kasali dengan menjabarkan mengenai fenomena yang seperti hadir lalu menang sebagai pendatang baru dengan inovasi yang seolah akan mematikan yang sudah ada.
You can't judge a book by its cover, or so the saying goes. We beg to differ. Each of us is exposed to several thousand messages a day. To be successful, covers not only have to stand out amongst all the clutter, but they also need to make an instant connection with viewers. Designing covers isn't an easy task. It's a minefield of requirements, constraints, and subjective opinions, oftentimes r…