Information technology for management : transforming organizations in the dig…

This cutting-edge book focuses on how organizations can successfully use information technology to transform themselves and achieve the competitive advantage in the new digital economy. Throughout, the emphasis is on how IT provides organizations with strategic advantage by facilitating problem solving, increasing productivity and quality, improving customer service, and enabling business proce…

Applied data communications : A business-oriented approach. Fourth Edition

LEARN HOW TO DO DATA COMMUNICATIONS!Updated to reflect the latest developments in the field, Goldman & Rawlesa's business-oriented approach shows you how to do modern data communications design, rather than just reading about it. The text guides you through the analysis, design, implementation, and management of local area networks, internetworks, wide area networks, and voice communications. Y…

A branded world : adventures in public relations and the creation of superbrands

Table of contents

Robots, androids, and animatrons : 12 incredible projects you can build. Seco…

Bring a robot to life without programming or assembly language skills! There’s never been a better time to explore the world of the nearly human. With the complete directions supplied by popular electronics author John Iovine, you can: • Build your first walking, talking, sensing, thinking robot • Create 12 working robotic projects, using the fully illustrated instructions provided • Ge…

Understanding Business. Eighth Edition

We consistently look to the experts--full-time faculty members, adjunct instructors, and of course student-- to drive the decisions we make about the text itself and the ancillary package.

Financial accounting. Thirteenth International Student Edition

Covering all of the fundamental aspects of financial accounting, this text provides a firm grounding on topics such as the 'accounting cycle', financial assets, plant and intangiable assets, liabilities, and much more.

Financial accounting : information for decisions. Fourth Edition

FINANCIAL ACCOUNTING: Information for Decisions, 4e addresses the topics and issues typically covered in Financial Accounting while at the same time motivating student interest in accounting through its extensive use of entrepreneurial examples, application of analysis skills, integration of interactive tutorial software, and a highly engaging pedagogical design. This book thoroughly integrates…

Operations Management. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9780072869057

Collation

871 p.

Series Title

-

Call Number

658.522 Ste o

Fundamentals of Cost Accounting

Edition

First Edition

ISBN/ISSN

9780071116176

Collation

579 p.

Series Title

-

Call Number

657.42 Raj f

Fundamentals of digital logic with VHDL design. Second Edition

Fundamentals of Digital Logic With VHDL Design teaches the basic design techniques for logic circuits. It emphasizes the synthesis of circuits and explains how circuits are implemented in real chips. Fundamental concepts are illustrated by using small examples, which are easy to understand. Then, a modular approach is used to show how larger circuits are designed. VHDL is used to demonstrate ho…

Optics. Third Edition

Edition

Third Edition

ISBN/ISSN

9780071247061

Collation

xix, 25 chapter. ; 27 cm.

Series Title

International edition

Call Number

621.3622 Gha o

How to think like the world¿s greatest marketing minds

In this work, readers learn the strategies behind names such as Phil Knoght, David Ogilvy, Philip Kotler and others who have mastered and defined the art of marketing.

OperationsNow.com : processes, value, and profitability

OperationsNow.com is an exciting new text that is distinguished in two ways from other operations management textbooks. First, the book is organized around the unique RPVR model (Resources, Processes, Value, Return-on-Investment) developed by the author. This model serves as both a design element of the text and an organizing principle for it. It was devised as a means of showing how the operat…

Organization Development and Transformation: Managing Effective Change. Sixth…

A collection of readings, this volume focuses on how people and organizations - and people in organizations - function, and how to make them function better in today's environment of rapid - and often random - change.

Consumer Behavior and Marketing Strategy. Seventh Edition

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

The marketing game! : with student CD-Rom. Third Edition

Introduction to the marketing game! - The market opportunity - Marketing department responsibilities - Submitting the marketing plan - Submitting an expanded marketing plan - Supporting the marketing plan - A new market opportunity.

IMC : using advertising and promotion to build brands

IMC goes beyond most books on the market today to concentrate not only on functions but also on integration and organization - the very foundations of effective marketing. Answering questions of "when to use, how to use, and who should be involved, " it provides concrete tools and strategies for managing the ongoing dialogue between buyers and sellers, creating and sending convincing brand mess…

The Toyota way : 14 management principles from the world¿s greatest manufact…

Edition

-

ISBN/ISSN

9780070587472

Collation

xxii, 330 hlm. : ilus. ; 24 cm.

Series Title

-

Call Number

658.18 Lik t

Money and Capital Markets. Tenth International Edition

This book provides a thorough view of the whole financial system. All the major types of financial instruments and institutions present today are discussed, along with how and why the system of money and capital markets is changing.

CRM at the speed of light : social CRM strategies, tools, and techniques for …

Edition

Fourth Edition

ISBN/ISSN

9780071590457

Collation

662 p. ; 23 cm.

Series Title

-

Call Number

658.812 Gre c