Marketing management. Seventeenth Global Edition

Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. Include endnotes, glossary, and index

Engineering Computation with MATLAB. Second Edition

Fully updated to comply with MATLAB 2008, Engineering Computation with MATLAB® Second Edition introduces the power of computing to engineering students with no programming experience. Professor and trained engineer, David Smith, places the fundamental tenets of computer programming into the context of MATLAB 2008, employing hands-on exercises, examples from the engineering industry, and a vari…

International management : managing across borders and cultures : text and ca…

Key Benefit:International Management, 6/e, explores the dynamic global environment of business management, by exploring political, legal, technological, competitive and cultural factors that shape corporations worldwide. Key Topics:The author examines cross-cultural management, competitive strategy, and current trends in the global arena. Market:For undergraduate and graduate students majoring …

Organizational Theory, Design and Change. Sixth Edition

For undergraduate and graduate courses in Organization Theory, Organizational Design, and Organizational Change/Development. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Business is changing at break-neck speed, so managers must be in…

Corporate Finance : The Core. International Edition

Edition

International Edition

ISBN/ISSN

9780321564405

Collation

-

Series Title

-

Call Number

658.1522 Jon c

Integrated Circuit Design. Fourth Global Edition

This edition presents broad and in-depth coverage of the entire field of modern CMOS VLSI Design. The authors draw upon extensive industry and classroom experience to introduce today's most advanced and effective chip design practices.

Understanding financial statements. Eleventh Edition

'Understanding Financial Statements' retains its reputation for readability, concise coverage, and accessibility, and gives students the conceptual background and analytical tools necessary to understand and interpret business financial statements.

E-commerce 2016 : business. technology. society. Twelfth Global Edition

For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the …

Practice of public relations. Thirteenth Global Edition

For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser…

E-commerce : business, technology, society. Thirteenth Global Edition

Understanding the Vast and Expanding Field of E-commerce Laudon's E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An…

Marketing communications : touchpoints, sharing and disruption. Eighth Edition

Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising 'I would recommend this book as the ...

Entrepreneurship : successfully launching new ventures. Second International …

Daftar istilah dan indeks

Cost accounting : A managerial emphasis. Thirteenth Edition

Daftar istilah, indeks

Management Information Systems : Managing the Digital Firm. Tenth Edition

Indeks, terdapat 2 kopi

Financial accounting

Edition

-

ISBN/ISSN

9780131744226

Collation

xxi, 752 hlm. (Berwarna). ilus. ; 29 cm.

Series Title

-

Call Number

657.22 Rei f

Digital design : principles and practices. Fourth Edition

With over 30 years of experience in both industrial and university settings, the author covers the most widespread logic design practices while building a solid foundation of theoretical and engineering principles for students to use as they go forward in this fast moving field.

Business. Eighth Edition

This text provides students with a comprehensive overview of all the important functions of business. This eighth edition focuses on the broad range of developments - economic, social, and political-re-shaping some long-established business practices.

Accounting. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9780132408066

Collation

1297 p.

Series Title

Charles T. Horngren series in accounting

Call Number

657 Hor a

Strategy : A View From The Top. Second Edition

This book is designed to be a practical guide for executives, MBA and Executive MBA students, and serve as background reading in a wide variety of strategy courses. As the First Edition, this edition is brief, practical in focus, highly readable, and maintains a top-management perspective throughout.

Principles of marketing an asian perspective

"[This book] A 5-step customer engagement framework ties together key concepts and details on how marketing creates customer value and captures customer value in return.