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Public Relations Law: A Supplemental Text
This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.
- Edition
- First Edition
- ISBN/ISSN
- 9780805849745
- Collation
- -
- Series Title
- -
- Call Number
- 659.2 Par p
The Wise Company : How Companies Create Continuous Innovation
In The Wise Company, legendary management experts Ikujiro Nonaka and Hirotaka Takeuchi highlight how various companies have confronted the challenge of rapid change to create new products and new ways of doing business that benefit employees, consumers, and society.
- Edition
- -
- ISBN/ISSN
- 9780190497002
- Collation
- 304 p. ; 23,5 cm.
- Series Title
- -
- Call Number
- 658.406 Tak w
The Future of IT Governance in 2024: Strategies for Success
The DX Review, a leading digital transformation platform, delivers insightful news and analysis with a global network of experts. We empower businesses to unlock their full potential through practical guides, informed by diverse perspectives and cutting-edge trends. Trusted by business leaders, IT professionals, and enthusiasts, The DX Review is your partner in navigating the digital landscape.
- Edition
- -
- ISBN/ISSN
- 9798873986392
- Collation
- 65 p. ; 23 cm.
- Series Title
- Mastering the Digital Frontier in 2024: Insights from The DX Review
- Call Number
- 658.4038 Dx f
The Business Model Navigator : The strategies behind the most successful comp…
The Business Model Navigator allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, all…
- Edition
- Third Edition
- ISBN/ISSN
- 9781292480701
- Collation
- 464 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.11 Gas b
Sustainable performance in the digital age : when Lean meets digital
This book explains how to combine Lean (including Hoshin Kanri) with Digital solutions to maximize sustainable performance that complies with people's and planet's performance expectations and needs. Organisations have always strived to perform the best and be the most sustainable. In this respect, Lean systems and other proven recipes still make sense, and are still far from having delivered t…
- Edition
- -
- ISBN/ISSN
- 9783032012517
- Collation
- x, 320 p. ; 28 cm.
- Series Title
- Jossey-Bass business & management series
- Call Number
- 658.5 Vin s
Project management for engineering, business and technology. Seventh Edition
Project Management for Engineering, Business and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application. The systems development cycle is used as a framework to discuss project manag…
- Edition
- Seventh Edition
- ISBN/ISSN
- 9781032665887
- Collation
- xxv, 789 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.404 Nic p
Open Innovation Results: Going Beyond the Hype and Getting Down to Business
This book offers the latest theory and evidence from innovation processes, and discusses how they can, and must, connect to the organization as a whole in order to have real long-term value
- Edition
- -
- ISBN/ISSN
- 9780198841906
- Collation
- 216 p. ; 23,5 cm.
- Series Title
- -
- Call Number
- 658.4063 Che o
Management : a practical introduction. 2024 release
Management: A Practical Introduction empowers students to develop their career readiness. Developed to help students read and learn management with a purpose, it takes a student-centered approach. This is the first product to uniquely integrate a strategic career readiness theme throughout to address employers' concerns about students graduating without being career ready.
- Edition
- 2024 release
- ISBN/ISSN
- 9781266910159
- Collation
- 626 p. ; 29 cm.
- Series Title
- -
- Call Number
- 658.151 Kin m
Global digital data governance : polycentric perspectives
This book addresses global digital data governance from polycentric perspectives. Theories of (global) digital data governance remain little consolidated, with monodisciplinary accounts and different approaches focusing on actors, processes and norms.
- Edition
- -
- ISBN/ISSN
- 9781032483108
- Collation
- 264 p. ; 23,5 cm.
- Series Title
- Routledge global cooperation series
- Call Number
- 658.4038 Agu g
Dynamic capabilities : foundational concepts
This Element relates the dynamic capabilities framework to important concepts from the business and economics literature, demonstrating how it applies to today's business challenges. It also offers a capabilities perspective on a theory of the firm. Most existing theories of the firm caricature today's business enterprise.
- Edition
- -
- ISBN/ISSN
- 9781009562744
- Collation
- 86 p. ; 23 cm.
- Series Title
- Cambridge elements
- Call Number
- 658.4012 Tee d
Digital transformation : understanding business goals, risks, processes, and …
Digital Transformation: Understanding Business Goals, Risks, Processes, and Decisions shows how to avoid such issues via careful consideration of what an enterprise really needs. Unlike many other books on digital transformation, the authors do not dwell on database design or the details of implementing information systems. Instead, they emphasise the importance of a clear understanding of all …
- Edition
- -
- ISBN/ISSN
- 9781805110606
- Collation
- xvii, 302 p. ; 23,5 cm.
- Series Title
- -
- Call Number
- 658.4062 Cös d
Business Intelligence and Big Data : Drivers of Organizational Success
Business Intelligence and Big Data: Drivers of Organizational Success examines how the success of an organization largely depends on the ability to anticipate and quickly respond to challenges from the market, customers, and other stakeholders. Success is also associated with the potential to process and analyze a variety of information and the means to use modern information and communication …
- Edition
- First Edition
- ISBN/ISSN
- 9780367622794
- Collation
- 178 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.472 Ols b
Brand management : mastering research, theory and practice. Third Edition
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
- Edition
- Third Edition
- ISBN/ISSN
- 9780367172589
- Collation
- xiv, 323 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.827 Hed b
Consumer Behavior : Buying, Having, and Being. Twelfth Global Edition
For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social m…
- Edition
- Twelfth Global Edition
- ISBN/ISSN
- 9781292153100
- Collation
- 632 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658.8342 Sol c
Designing organizations : The foundation for excellence. Third Edition
Philip Sadler helps to bridge the gap between analysis and action for the benefit of the practicing manager. He examines organizations as social architecture, managing organizational change, designing organizations for employee commitment, and offers advi
- Edition
- Third Edition
- ISBN/ISSN
- 9780749425807
- Collation
- xiii, 170 hlm. : 23 cm.
- Series Title
- -
- Call Number
- 658.421 Sad d
A primer crisis communication theory : the fusion of theory and practice
The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of crisis communication. This discussion is followed by chapters each explaining a theory and using an evidence-based approach to explore how that theory illuminates and applies to crisis communication practice.
- Edition
- -
- ISBN/ISSN
- 9781032745794
- Collation
- x, 208 p. ; 29 cm.
- Series Title
- -
- Call Number
- 658.408 Fra p
Principles of strategic communication. Second Edition
Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.
- Edition
- Second Edition, 2026
- ISBN/ISSN
- 9781032626284
- Collation
- 360 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.802 Hol p
Manage the message, change the outcome : an executive's guide to crisis manag…
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step by step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis.
- Edition
- -
- ISBN/ISSN
- 9781041026006
- Collation
- 176 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.408 Goo m
Industrial ecology and sustainability : a textbook for students
This volume focuses on core topics of industrial ecology and designed as an accessible introduction for students around the world studying sustainability at a time of rapid changes in technology and global change.
- Edition
- -
- ISBN/ISSN
- 9789811297564
- Collation
- xii, 227 p. ; 24 cm.
- Series Title
- -
- Call Number
- 620.8 Gra i
Fundamentals of Momentum, Heat, and Mass Transfer. Seventh Asia Edition
The field's essential standard for more than three decades, Fundamentals of Momentum, Heat and Mass Transfer offers a systematic introduction to transport phenomena and rate processes. Thorough coverage of central principles helps students build a foundational knowledge base while developing vital analysis and problem solving skills.
- Edition
- Seventh Asia Edition, 2024
- ISBN/ISSN
- 9781119660750
- Collation
- 784 p. ; 27 cm.
- Series Title
- -
- Call Number
- 620.106 Wel f
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