Italic : what gives typography its emphasis

The use of italic letters as means of accentuation has become common practice in the digital age. They convey movement and dynamics, address the emotional experience of reading and remind of handwriting. However, this lively characteristic, which once resulted from the movement of the hand, is noticeably lost when words are simply tilted by a mouse click. To impart knowledge about this typograp…

Packaged Brands : How packaging design helps to build brands

Advertising used to give the voice of brands. However, there are many more cases of brands that were built without the help of advertising. All decisions related to packaging, from structure and graphics, build the identity of a brand. This book will guide you to know how valuable brands are built just from the packaging design of their products.

Little Book of Rolex : The story behind the iconic brand

Edition

-

ISBN/ISSN

9781802797596

Collation

160 p. ; 18 cm.

Series Title

-

Call Number

658.827 Sim l

Business Research Methods. 2025 Release

Business Research Methods offers a wealth of content designed to enhance the learning experience for both faculty and students. With comprehensive summaries aligned to learning objectives, the material is accessible and relevant. Multipurpose discussion questions invite lively classroom conversations, drawing on real-world business situations to deepen understanding. Included Appendix, Glos…

The Sustainability Career Playbook : Panduan membangun karier di bidang susta…

The Sustainability Career Playbook mempersiapkanmu untuk melangkah ke dalam dunia karier ESG secara praktis, dilengkapi dengan wawancara bersama para profesional yang berbagi motivasi dan pengalamannya.

Unlock The Z-Power: Strategi karier sukses Gen Z, dari nol

Roadmap yang berisi 10 strategi untuk gen Z dalam menavigasi karier sukses dari nol.Gen Z adalah generasi yang lahir di rentang tahun 1997-2012 Termasuk bibliografi

Visi & Misi Langkah Awal Menuju Strategic Management

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

658.401222 Sus v

Rich Dad Poor Dad : Apa yang Diajarkan Orang Kaya Kepada Anak-anak Mereka ten…

Buku ini membahas perbedaan perspektif keuangan antara dua sosok ayah yang berbeda: "Ayah Miskin" (ayah kandung Kiyosaki) dan "Ayah Kaya" (ayah dari sahabatnya), serta pelajaran finansial yang didapatkannya dari kedua figur tersebut. Buku ini bertujuan untuk menghancurkan mitos-mitos umum seputar keuangan dan memberikan wawasan tentang literasi finansial.

The new rules of marketing & PR : how to use social media, online video, mobi…

Edition

Sixth Edition

ISBN/ISSN

9781119362418

Collation

426 p. ; 24 cm.

Series Title

-

Call Number

658.872 Sco n

The innovator's dilemma : when new technologies cause great firms to fail. Th…

Edition

Third Edition

ISBN/ISSN

9781633691780

Collation

253 p. ; 22 cm.

Series Title

-

Call Number

658 Chr i

Managing quality : integrating the supply chain. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781292154213

Collation

475 p. ; 26 cm.

Series Title

-

Call Number

658.4013 Fos m

Managerial accounting : the cornerstone of business decision-making. Ninth As…

Included Glossary and Index

Technical Drawing for Product Design : Mastering ISO GPS and ASME GD&T. Secon…

This book is intended for students, academics, designers, process engineers and CMM operators, and presents the ISO GPS and the ASME GD&T rules and concepts. The Geometric Product Specification (GPS) and Geometrical Dimensioning and Tolerancing (GD&T) languages are in fact the most powerful tools available to link the perfect geometrical world of models and drawings to the imperfect world of ma…

E-business essentials : building a successful online enterprise

The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. Included Appendix and Index

Management : leading & collaborating in a competitive world. 2025 Release

Management: Leading and Collaborating in aCompetitiveWorld is written from the perspective of a current manager and emphasizes six essential performance dimensions: cost, quality, speed, innovation, service, and sustainability. Included Glossary and Index

Human Resource Management : gaining a competitive advantage. 2025 Release

Human Resource Management: Gaining a Competitive Advantage offers comprehensive coverage of HRM concepts that teach students how to strategically overcome challenges and gain competitive advantage in the workplace. Included Glossary and Index

Digital marketing. Ninth Edition

Digital Marketing, 9th edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends Included Glossary and Index

Digital business and E-commerce management : strategy, implementation and pra…

This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. Included Glossary and Index

Consumer behavior : building marketing strategy. Fifteenth International Stud…

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Included Appendix and Index

The Innovator's Dilemma, with a New Foreword: When New Technologies Cause Gre…

n this [book]...innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership. Now with a foreword by Marc Benioff, the cofounder and CEO of Salesforce, Christensen explains why most companies miss out on new waves of innovation. Included Index