Corporate communication. Fifth Edition

Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate…

Organizational Communication: Approaches and Processes. Fifth Edition

ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES, 5th Edition presents organizational communication from both a communication and managerial perspective. Professor Miller’s clear writing style and consistent use of examples and case studies result in a text that you’ll find easy to understand. Important Notice: Media content referenced within the product description or the product tex…

Principles of Communications : Systems, Modulation, and Noise. Fifth Edition

Market_Desc: · Engineers· Instructors Special Features: · Sections on important areas such as spread spectrum, cellular communications, and orthogonal frequency-division multiplexing are provided· Computational examples are included, illustrating how to use the computer as a simulation tool, thereby allowing waveforms, spectra, and performance curves to be generated· Overviews of the neces…

Strategic Management: Awareness and Change. Fifth Edition

This edition, which now includes fully classroom-tested case studies, covers the core aspects of the business strategy syllabus as well as reflecting the cutting edge of strategic management thought. It is accompanied by a lecturer's manual.

International financial management. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

978007127619

Collation

533 p.

Series Title

-

Call Number

657.32 Eun i

Basic marketing research. Fourth Pearson New Edition

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Digital Signal Processing Using MATLAB® : A Problem Solving Companion. Fourt…

Learn to use MATLAB® as a useful computing tool for exploring traditional Digital Signal Processing (DSP) topics and solving problems to gain insight with this supplementary text. DIGITAL SIGNAL PROCESSING USING MATLAB®: A PROBLEM SOLVING COMPANION, 4E greatly expands the range and complexity of problems that you can effectively study. Since DSP applications are primarily algorithms implement…

Information Technology Auditing. Third International Edition

Understand how audits take place in the real world with INFORMATION TECHNOLOGY AUDITING, 3e, International Edition! With coverage of traditional auditing as well as auditing of information systems, this accounting text provides you with the background you need to succeed in the real world. Up-to-date coverage of auditor responsibilities and legislation, fraud techniques and detection, and expan…

Business analysis and valuation : text & cases. Third IFRS Edition

Business Analysis and Valuation, Third IFRS Edition provides comprehensive coverage on how to use financial statement data in a variety of business analysis and valuation contexts. The text’s key strength is that it both offers a framework for business analysis and valuation but also shows how this framework can be applied in a variety of decision-making contexts.The text is thoroughly IFRS b…

E-Business and E-Commerce Management. Third Edition

Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

Digital Signal Processing Using Matlab. Third Edition

In this supplementary text, MATLAB is used as a computing tool to explore traditional DSP topics and solve problems to gain insight. This greatly expands the range and complexity of problems that students can effectively study in the course. Since DSP applications are primarily algorithms implemented on a DSP processor or software, a fair amount of programming is required. Using interactive sof…

Running lean : literate from plan A to a plan that works. Second Edition

Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan.

Operations Management. Second Asia Global Edition

Edition

Second Asia Global Edition

ISBN/ISSN

9781259007996

Collation

xxx, 911 p. ; 28 cm.

Series Title

-

Call Number

658.522 Ste o

Integrated Marketing Communication. Second Asia Pasific Edition

This second edition of Integrated Marketing Communications continues to offer comprehensive and focused coverage of the Asia Pacific marketing communications environment.Emphasising the importance of Integrated Marketing Communications (IMC), the text examines the broader implications of advertising and then the range of media used to communicate with target audiences. Students are introduced t…

The Practice of Public relations. Eleventh Edition

For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an in-your-face Public Relations textbook. The 11th edition continues the theme of giving students the knowledge and skills they need to know to be successful in …

Principles of Risk Management and Insurance. Eleventh Edition

This package contains the following components: -0136117023: Principles of Risk Management and Insurance -0136117945: Study Guide for Principles of Risk Management and Insurance

Strategic Management and Business Policy. Eleventh Edition

For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field--from competitive strategy and industry analysis to environmental…

Advanced Accounting. Tenth Edition

With the tenth edition of 'Advanced Accounting', the authors provide a comprehensive treatment that includes all current deliberations of the FASB on consolidations.

Communicating For Result. Eighth Edition

This best-selling text will show you the basic concepts and techniques you need to successfully communicate in today's business world, regardless of your current level of business experience. Covering every aspect of the communication process, COMMUNICATING FOR RESULTS will give you a competitive edge in any business situation-from the initial interview to making skilled presentations (complete…

Effective Public Relations. Edisi Kesembilan

Edition

Edisi Kesembilan

ISBN/ISSN

9793925493

Collation

547 p. ; 26 cm.

Series Title

-

Call Number

659.285 Cut e