Consumer Behavior. Tenth Edition

CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from…

Quality improvement. Ninth Pearson New International Edition

For undergraduate and graduate-level courses in Quality Control, Statistical Process Control, Quality Improvement, and Quality Assurance. This book will be valuable in programs such as Quality Improvement, Lean Six Sigma, Quality Control, and Statistical Process Control; in Associate Degree in Quality and other technical programs; in Baccalaureate programs in Engineering, Technology, Health Car…

Management information systems. Eighth Edition

A benchmark text for the syllabus organized by technology, this title defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.

Kleppner's Advertising Procedure. Seventeenth Edition

"Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. Though the book isn't just aimed at people going into the largest corporations or agencies, it is packed with enough clear ex…

Basic Marketing: A Marketing Strategy Planning Approach. Seventeenth Edition

Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to …

Corporate information strategy and management : text and cases. Seventh Edition

Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assump…

Management information systems. Seventh Edition

This new Seventh Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Thus it places a major emphasis o…

Advanced accounting. Seventh Asia Edition

Edition

Seventh Asia Edition

ISBN/ISSN

9781119586920

Collation

813 p. ; 26 cm.

Series Title

-

Call Number

657.04622 Jet a

Management Information Systems. Sixth International Student Edition

With a clear emphasis on the business and management elements of information technology, MANAGEMENT INFORMATION SYSTEMS, INTERNATIONAL EDITION continues to be the ideal resource for upper-level business students and MBA students. Updated to include the latest information technologies, practices, and trends, this book uses more real-world examples and case studies than ever before, providing ski…

Strategic Communication in Business and the Professions. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9789791486798

Collation

560 p ; 26 cm.

Series Title

-

Call Number

658.45 Fri s

Corporate communication. Fifth Edition

Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate…

Organizational Communication: Approaches and Processes. Fifth Edition

ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES, 5th Edition presents organizational communication from both a communication and managerial perspective. Professor Miller’s clear writing style and consistent use of examples and case studies result in a text that you’ll find easy to understand. Important Notice: Media content referenced within the product description or the product tex…

Principles of Communications : Systems, Modulation, and Noise. Fifth Edition

Market_Desc: · Engineers· Instructors Special Features: · Sections on important areas such as spread spectrum, cellular communications, and orthogonal frequency-division multiplexing are provided· Computational examples are included, illustrating how to use the computer as a simulation tool, thereby allowing waveforms, spectra, and performance curves to be generated· Overviews of the neces…

Strategic Management: Awareness and Change. Fifth Edition

This edition, which now includes fully classroom-tested case studies, covers the core aspects of the business strategy syllabus as well as reflecting the cutting edge of strategic management thought. It is accompanied by a lecturer's manual.

International financial management. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

978007127619

Collation

533 p.

Series Title

-

Call Number

657.32 Eun i

Basic marketing research. Fourth Pearson New Edition

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Digital Signal Processing Using MATLAB® : A Problem Solving Companion. Fourt…

Learn to use MATLAB® as a useful computing tool for exploring traditional Digital Signal Processing (DSP) topics and solving problems to gain insight with this supplementary text. DIGITAL SIGNAL PROCESSING USING MATLAB®: A PROBLEM SOLVING COMPANION, 4E greatly expands the range and complexity of problems that you can effectively study. Since DSP applications are primarily algorithms implement…

Information Technology Auditing. Third International Edition

Understand how audits take place in the real world with INFORMATION TECHNOLOGY AUDITING, 3e, International Edition! With coverage of traditional auditing as well as auditing of information systems, this accounting text provides you with the background you need to succeed in the real world. Up-to-date coverage of auditor responsibilities and legislation, fraud techniques and detection, and expan…

Business analysis and valuation : text & cases. Third IFRS Edition

Business Analysis and Valuation, Third IFRS Edition provides comprehensive coverage on how to use financial statement data in a variety of business analysis and valuation contexts. The text’s key strength is that it both offers a framework for business analysis and valuation but also shows how this framework can be applied in a variety of decision-making contexts.The text is thoroughly IFRS b…

E-Business and E-Commerce Management. Third Edition

Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.