Advertising and Promotion: An Integrated marketing communications perspective…

Edition

Sixth Edition

ISBN/ISSN

9780071240437

Collation

779 p. ; 27 cm.

Series Title

-

Call Number

659.121 Bel a

Advertising. Fourth Edition

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satel…

Advanced Google AdWords. Third Edition

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on…

Advanced financial accounting. Tenth International Edition

The Tenth Edition of Advanced Financial Accounting is an up-to-date, comprehensive, and highly illustrated presentation of the accounting and reporting principles and procedures used in a variety of business entities. This edition continues to provide strong coverage of advanced accounting topics, with clarity of presentation and integrated coverage based on continuous case examples. The text i…

Accounting : What The Number Means. Eighth Edition

Accounting has become known as the language of business. This new edition is written to meet the needs of those students who will not be accountants but who do need to understand accounting to learn the key language that embarks us in the business world. Marshall, the leading text in the Survey market, takes readers through the basics: what accounting information is, what it means, and how it i…

Accounting text and cases. Twelfth International Edition

This new edition covers both financial and managerial accounting followed by broader managerial issues. The 120 cases that make up the end of chapter material are a combination of classic Harvard styles cases, as well as extended problems.

Accounting for managers : interpreting accounting information for decision-ma…

This revised and updated fifth edition of Accounting for Managers builds on the international success of the previous editions in explaining how accounting is used by non-financial managers. Emphasizing the interpretation as opposed to the construction of accounting information, Accounting for Managers encourages a critical rather than unthinking acceptance of accounting techniques. Whilst acco…

Measure what matters : online tools for understanding customers, social media…

In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the m…

Designing brand identity : a comprehensive guide to the world of brands and b…

Edition

Sixth edition

ISBN/ISSN

9781119984818

Collation

352 p. ; 26 cm.

Series Title

-

Call Number

658.827 Whe d

Mechanical and electrical equipment for buildings. Twelfth Edition

The definitive guide to environmental control systems, updated with emerging technology and trends The Interactive Resource Center is an online learning environment where instructors and students can access the tools they need to make efficient use of their time, while reinforcing and assessing their understanding of key concepts for successful understanding of the course. An access card with r…

Pengantar Kewirausahaan : Pendorong Inovasi dan Perubahan

Buku ini membahas upaya-upaya (yang sering kali salah arah) yang dilakukan oleh pemerintah untuk mengembangkannya. Dengan fasih, buku ini menyatakan kasus untuk memulihkan kewirausahaan ke dalam ekonomi arus utama dan politik. Bibliografi: halaman 96-100.

Building construction illustrated. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781119583080

Collation

-

Series Title

-

Call Number

690 Chi b

Fundamentals of building construction : materials and methods. Sixth Edition

Note from the publisher: Now in its sixth edition, this bestselling reference focuses on the basic materials and methods used in building construction. Emphasizing common construction systems such as light wood frame, masonry bearing wall, steel frame, and reinforced concrete construction, the new edition includes new information on building materials properties; the latest on "pre-engineered" …

BIM handbook : a guide to building information modeling for owners, managers,…

"The BIM Handbook presents the technology and processes behind BIM and how architects, engineers, contractors and sub-contractors, construction and facility owners (AECO) can take advantage of the new technology and work process. Unlike CAD, BIM is a major paradigm shift in the documentation, work processes and exchange of project information. It facilitates collaboration and further automation…

BIM handbook : a guide to building information modeling for owners, designers…

Discover BIM: A better way to build better buildings Building Information Modeling (BIM) offers a novel approach to design, construction, and facility management in which a digital representation of the building product and process is used to facilitate the exchange and interoperability of information in digital format. BIM is beginning to change the way buildings look, the way they function, a…

Financial management : principles and applications. Thirteenth Global Edition

For undergraduate courses in corporate finance and financial management. Develop and begin to apply financial principles Students often struggle to see how financial concepts relate to their personal lives and prospective careers. Financial Management: Principles and Applications gives students a big picture perspective of finance and how it is important in their personal and professional lives…

Principles of Marketing. Fifteenth Global Edition

Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. New coverage in every chapt…

Managing design : conversations, project controls and best practices for comm…

Offers state-of-the-art principles and strategies gleaned from high-profile projects to help readers manage design This guide to managing design process within the commercial design and construction industry addresses a growing pain point in an industry where collaborative approaches to project delivery are outpacing the way professionals work. It synthesizes issues by investigating the “why,…

Business essentials. Eleventh Edition

For Introduction to Business courses. Focus on the Practical Skills and Important Developments in Business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and…

The power of brands : teknik mengelola brand equity dan strategi pengembangan…

Edition

-

ISBN/ISSN

9789796868827

Collation

268 p.

Series Title

-

Call Number

658.827 Ran p